The growth of start ups in China in the sector of online retail: Why do entrepreneurs choose this path to new venture creation?Introduction (1200 words)The research question is the growth of start ups in china in the sectors of online retail: why do entrepreneurs choose this path to new venture creationThe aim of the research is to find out the key factor and reasons that make the entrepreneurs in china to choose to start up their business as online retailers.The objectives of the study include:1. Empirical research on ….2. Critical review of the literature on ……3. Qualitative research on ……4. Quantitative research on ……why choose this topicown experiencelearning interest through the university lifeBackground informationBackground research (both academic and industry) [need some links that have been done by other famous journal or research]This type of research was made possible and is feasible because it is based on the theory that has been done before, also the quantities of the research is enough to prove the ideas and finding through the questionnaire and interview.The report is split into four main sections. First looking at the literatures that have been done before. The second section is the research method. The third part of the report is finding and analyses after the research. Finally, the report discusses the result and recommendations forLiterature Review-200 wordThe Review was designed to evaluate the key factors of why start up a new venture as online retail and the recourses entrepreneurs need. To put some order on different order, I structured my review around a subset of XXX themes (Appendix B) that featured(1) why start-up;(2) the resources entrepreneurs need(3) challenge/gaps in the literature as key strands of the debate on different approach in China and EuropeanSources includedNEW VENTURE CREATION: A FEAMWORK FOR ENTREPRENURIAL START-UPS (PAUL BURNS, 2014),ENTREPRENURSHIP: FROM OPPORTUNITY TO ACTION (DAVID RAE, 2007),New VENTURE CREATION: Entrepreneurship for the 21st Century (Stephen Spinelli&Jr.Robert Adams, 2012)and research reports on the e-commerce industry and entrepreneurial development; economic insights from XXX; and recent literature and industry data on online retailers. I also searched ISI rated journals including (list at least 3 main journals) on ……1.why start upgrowing of entrepreneurship- 500 worddefinition of entrepreneurconnection of growing of entrepreneurship and economicsmall firmse-commerce – 600 words1. Development of e-commerceDefinition and Background history2. Ecommerce in the world wide (UK and china)Exist situationGlobal competition3. What contribution/benefit they made to the whole worldWhy they start up (focus)- 1300-1500 words1.Reason (conflict and different in different countries- developing and developed, find the theory based)Basically the reasons that makes entrepreneur start up their own business are different depend on different countries, culture,Want to be rich (developed country)1. Don’t wants to be managed and want to lead the people (personal evaluation)2. Find out the opportunities in the exist market (probably through the job experience and think, it is better to do by own)3. Find out the opportunities in the potential market (the market which doesn’t have a lot of competitors and it is good the entry and it might have a bright future)4. Want to have a better life5. Economy influence (recession)Don’t have any other choice (developing country)1. Don’t have a lot of job opportunities2. The salary paid cannot feed the family (or keep away from starving or normal life), the pressure of the family3. Want to have a better life4. Society trends in the developing country (might be a lot of opportunities like China and India, government support)2.the nature of entrepreneursOpportunity focused (the nature of grab the opportunity, entrepreneur)Opportunity centered entrepreneurship- definition2.The recourses entrepreneurs need (theory related) – 700 wordsConflict: Do they really base on the recourses they have?One side: entrepreneur doesn’t need the recourses because they create ideaSuccessful example of entrepreneurs who doesn’t have resources (money, powerful background)Another side: entrepreneur use the resources they have to become successfulSuccessful Example of resources based entrepreneurs3.Challenges/gaps in literature -500 wordsBig difference approach in China and UKDifferent culture (leading to different consumer behavior)Different economic environment