ecommerceAssignment 1: A/B and Multivariate TestingA/B testing and multivariate testing are an important part of determining what helps to drive conversions on a website.Tasks:Conduct any four A/B or multivariate tests. You may use the websiteWhichTestWon.com/case-studies or any other site you find for this assignment.On the basis of your review, address the following:Provide an overview of each test. What is being tested and why?Compare the conversions of each test. Which version is better?Identify which test stands out the most and explain why.Create a presentation with highlights on the slides and detailed explanations of each slide’s content in the speaker’s notes area.Deliverables:Ensure the following:Your review and analysis should be at least 5 slides long.Use proper MLA formatting.Save your assignment as a Microsoft PowerPoint presentation attached to your post in the Discussion Area.Name your document AI_ADVA407_W5_A1_Lastname_Firstinitial.ppt.Submit the document to the W5 Assignment 1 Discussion Area byWednesday, February 10, 2016.Review and Critique:By the end of Saturday, February 13, 2016, use this Discussion Area to review and provide a 100- to 200-word substantive feedback on the submissions of two of your peers, utilizing vocabulary relevant to the class material.Your responses can be in the form of comments, further questions for discussion, or a reference to materials relating to the current discussion topics. Make sure your responses are honest, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress and encourage discussion.Assignment 1 Grading CriteriaMaximum PointsContentProduced a slideshow with the minimum number of slides required and images of each test.5Provided a detailed overview of at least four tests, including images.20Accurately described test results with conversion data.10Described which test had the greatest impact.5FormatFollowed current MLA guidelines for writing style, spelling, grammar, and source citations.5ParticipationParticipated in the discussion by commenting on at least two peers’ assignments. Challenged or supported their opinions on the comparison of conversion tests.5Total:50
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Hi again! My wife must have told you all about our problems with collecting payments. I think we are losing sales… because who wants to go online, find a book and then call the company to ship it. It clearly makes no sense. Of course you know that. We never thought we would have that many sales online, we just wanted to website to ensure that people who lived in our city knew about us. I always knew that our rare book collection was famous… but never thought it was world famous! Anyway, we need your help again. We would like you to research our payment options. Mary and I would like to have several options to choose from, so if you could find at least three different ways our clients can pay online that would work out great. In creating that list, we would like to see the advantages and disadvantages of each e-payment system. Perhaps a matrix summarizing the various systems would be very helpful. In addition to the e-payment system review, please be sure to give us security suggestion that we can deploy on our website and e-pay systems to secure our database and our client’s transactions. Once again, we thank you for all of your hard work in helping our bookstore go online. It really has made a major difference to our bottom line. Business is booming! Have a great day and we look forward to your report.
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Stuart L
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Got an A and plagiarism percent was less than 10%! Thanks!
Jermaine Byrant
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