Market capacity or expected market share of the company
Market capacity trends
There are about 25 ceramics training institutions in Calgary, including art centers, pottery studios, art schools, etc.
How is the competitive status of the industry?
What is the leading technology/product/service in the industry?
What are the development trends and prospects of the industry?
Strategies for companies to enter the industry
1. What are the barriers to entering or exiting the industry? How will the company overcome?
Comparative analysis of advantages and disadvantages
How to avoid or make up for these disadvantages?
Divide the consumer market into several sub-markets, according to market segmentation factors (geography, humanities, psychology, behavior), and evaluate the main market segments for the company’s situation
Select one or several target markets to be entered and explain why
The market positioning of the enterprise (establishing the key features and benefits of the product/service in the market)
Target customer’s purchasing power and characteristics
Where the target customer is distributed
Select the marketing strategy that the company will adopt for the target market and briefly explain (Centralized strategy/ Differentiation strategy/ Non-differentiation strategy)
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