QUESTION 1

A simple definition of power is the ability to influence another. According to that definition power is ever present, even if diffuse. When it comes to being persuasive that power becomes focused around specific actions or understandings. One of the primary features of professional communication, from memos to ad campaigns, is to persuade the recipient of some understanding or necessary program of action. Given what you have learned from our readings, what have you learned about maximizing your persuasive communication abilities? How would you apply it to a real case?

Write a substantive response of at least 150 words that explores your answer. Provide evidence or examples. You may wish to refer to something you have read. If you do refer to something you have read, make sure you use a proper APA reference.

Once you have responded, please read the responses of your fellow students. Then reply in ways that explore in greater depth the issues each student raises.

150 words plus references

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QUESTION 2

The issue of persuasion is a very difficult one from an ethical point of view. One person’s reasonable and moral persuasion is another person’s immoral manipulation. As you explore the issue of persuasion can you identify a situation where persuasion crossed the line and became manipulation? How do you decide when persuasion becomes manipulation? What are the indicators that someone has gone too far?

Write a substantive response of at least 150 words that explores your answer. Provide evidence or examples. You may wish to refer to something you have read. If you do refer to something you have read, make sure you use a proper APA reference.

Once you have responded, please read the responses of your fellow students. Then reply in ways that explore in greater depth the issues each student raises.

150 words plus references

MRKT 302- ADVERTISING ASSIGNMENT

QUESTION 1

Direct marketing has been around for a long time, and despite the growth of the internet continues to be an effective media reach tool. Consider a direct marketing piece (mail, TV, print media, telemarketing or targeted online) you have experienced in the past. Describe it, who it was for, why it was effective using what you have learned in the text.

150 WORDS PLUS REFERENCES

QUESTION 2

Explain why direct marketing is so successful. What are some examples of direct marketing?

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