Topic

Very strong evidence of skill present

Moderate evidence of skill present

Strong evidence of skill not present

Points

Earned

Total

Score

BUS 230.1

Brief description/

client status

Clear and engaging description of a want or unmet need in the market using data to support claims is presented.

Somewhat clear description of a want or unmet need in the market is presented.

Unclear description of a want or unmet need in the market is presented.

10

BUS 230.2

Marketing analysis

• Status in market

• Industry trends

• Buyer profile

• SWOT analysis

Clear and compelling narrative that seamlessly integrates all important market research concepts from the written plan into the presentation.

Clear narrative that integrates some market research concepts from the written plan into the presentation.

No clear narrative or demonstration of market research concepts from the written plan in the presentation.

18

BUS 230.3

Business proposal

• Mission statement

•Goals

• Target market

• Time

Clear and compelling narrative that seamlessly integrates all important business concepts from the written plan into the presentation.

Clear narrative that integrates some business concepts from the written plan into the presentation.

No clear narrative that demonstrates business concepts from the written plan in the presentation.

18

BUS 230.4

Strategies/action

plan

• Product

• Price

• Place

• Promotion

Strategies/actions plans from the written plan are pervasively included into the presentation.

Some strategies/action plan from the written plan are included in the presentation.

No clear presentation of strategies/action plans are included in the presentation.

18

BUS 230.5

Communication

Speaks with confidence, presence, poise and eye contact; excellent use of grammar enhances the entire presentation.

Some problems with pauses, pacing and/or eye contact and language; includes grammar that is average.

Reads from notes, rarely looks at audience; has problems with pronunciation and/or very low level of grammar is used.

18

BUS 230.6

Questions

and Answers

Knowledge is evident and provides a clear, concise well-thought out answer to the questions and within timeframe.

Provides answers that are somewhat unclear and at times does not answer questions.

Seems caught off guard by questions and either does not answer the question or provides a rambling answer

18