leisure and tourism

Details of the assignment task(s) to include:

You work for a large Hotel based in Bournemouth, which has recently conducted an investigation into customer opinions via a questionnaire (See Appendix 1 for the statistical results). In a typical year the number of customers to the Hotel would be approximately 8,000. The investigation was carried out by asking 500 customers to complete the questionnaire over a two-week period in the middle of August. The manager of the Hotel also wishes to make use of some recently produced regional economic data in order to consider future growth programming.  These are given in Appendix 2.

1)    Analyse and evaluate the results set out in Appendix 1 and give your recommendations as to what could be done in relation to customer satisfaction.
2)    Examine the economic data given in Appendix 2 and comment on how they might impact on any development plans the Hotel might be considering in the medium term
APPENDIX 1
Q1.   Sex of respondent

M F
300      200    Q2.    Age of respondent

18-25        26-44        45-64        65+
88    90   120 202

Q3.  How do you rate the room tariffs you were charged?

Cheap    About right         Too expensive
300   102       98    Q4. How do you rate the service given to you by staff?

Poor     Satisfactory     Good    Very good    Excellent
60      180   100    90    70

Q5. How do you rate the products and services of the Hotel?

Unsatisfactory      Poor       Satisfactory     Good      Excellent
25 80      110    105   180    Q6. How far did you travel to reach the Hotel?

Category        Respondents

Under 20 miles 8
20-39 miles     22
40-60 miles     60
61-80 miles     78
81-100 miles 105
101-150 miles        130
151-350 miles 97

Cross tabulation of sex for answers to Question 5:
Rating Sex of respondents      Row total
Male   Female