Stock Market Project

The primary objectives of this project are to become familiar with businesses in the sport industry and to become familiar with cash management strategies through the use of common stock investments. For this project, we will be using the New York Stock Exchange (NYSE) and National Association of Securities Dealers Automated Quotations (NASDAQ) and no other exchanges.

You will be given a fictional $10,000 to invest in the NYSE or NASDAQ. three stocks (Johnson Outdoors Inc, Sturm, buger& co.Inc, and Brunswick Corporation) and no more than six stocks at any time. You must also maintain at least a 50% weighted portfolio in stocks at all times. A 100% stock position is not required, but for the purposes of this exercise, noninvested money will receive no dividends (but will not diminish in value). The objective is to acquire as much capital as possible through the use of timely investments.

You must turn in a brief report (in the form of a ledger; see the included sample ledger) of your financial position on the days of the aforementioned dates. (Note: This means you’ll want to be up early to have your latte, check your portfolio’s status, and update your ledger; you can also check online on the night after the market closes at Yahoo! Finance). Each “report” should contain a brief, accurate, easy-to-understand numerical account of your portfolio, including the following:

• The company’s name

• The company’s trading symbol

• The number of shares invested

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• The current price per share

• The current total value of each stock

• Buy-in cost (–) *reflects transactions

• Sell amount (+) *reflects transactions

• Amount made/lost (+/–) on shares

• Total cash reserves

• Total portfolio value with dates

IMPORTANT: With each ledger, you MUST include a copy of the Yahoo! Finance Web page (or other equivalent NYSE or NASDAQ) web page listing your current stock values. If these are not included, you will not get credit for the assignment and will be exempt from the ultimate prize.

Three- or Four-Page Company and Company Stock Evaluation

For this assignment, you will need to analyze three of your initially purchased stocks (Johnson Outdoors Inc, Sturm, buger& co.Inc, and Brunswick Corporation)

Briefly (one or two paragraphs) describe how this organization is related to sport. What does the organization do in the sport industry?

• Why did you choose this company? (one or two paragraphs) You may have made this decision based on “gut instinct” or the “likability” of the company’s products or services, but you will quickly learn with real money that your heart may not be as wise as your head!

• Please also note the following for each company (list format is fine):

• Company name

• NYSE or NASDAQ Symbol

• Headquarters (where located)

• Size (# of employees)

• Top competitors

• Annual sales

• Sales versus the industry

• Growth during past year

• Growth versus industry averages

• Net earnings

• Earnings per share

• Stock exchange location

• P/E ratio

• 52-week highs and lows

You may use S & P’s stock reports or Moody’s Manuals to find this information in a paper source. However, I encourage you to utilize the Web to find this information because it offers up-to-the second updates. You can use a brokerage house or the company Web site to answer most, if not all, of the listed questions. Popular Web sites include schwab.com, fidelity.com, and even yahoo.com’s finance pages.

At this time you will also turn in your first ledger reflecting your “buy-in” to the Stock Market Project. Be sure to include a copy of the Yahoo! Finance Web page (or other equivalent NYSE or NASDAQ) web page listing your current stock values. The three- or four-page company stock evaluation should be attached to the assignment in Blackboard separately from the log. The log, and all subsequent logs, should be attached to the Blackboard assignment created for the ledger log along with a copy of the Yahoo! Finance Web page (or other equivalent NYSE or NASDAQ) web page listing your current stock values Stock Ledgers

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