Fast food industry (Germany)

Project description
SECTION ONE:
Contrast and compare the fast food sectors across CPGR (Germany):
Size/Growth (do chart):
1) Why is the fast food industry bigger in one country vs. another?
Major players/market shares:
1) Are any domestic firms/brands doing business in other countries? (e.g., are there domestic brands in any of the countries that are so successful that can branch out or have branched out to

other countries?; talk about international expansion)
Emerging outlook:
Contrast and compare business implications, strategies
Compare/Contrast risk vs. reward of entering into each country (Germany):
1) Political instability (e.g., lack of property rights in Russia); Corruption levels
2) Economic stability; Currency instability
3) Rent; Available Property/Space
4) Supply chain
5) Languages; Population
6) Culture (e.g., Russians always want to “new” thing, they’re more trendy, whereas Poles are slow to adapt; lessons in regional marketing, like serving beer in german mcd’s and beef a la russe in

Russia, other promotions/menu items catered to local flavor/preferences)
7) Geographic location (e.g., Poland a good central location; Germany is a trend-setter so may be good launching pad to start a business)
8) Tourism (e.g., if you’re trying to appeal to that group, Czech would be a good place to go)