Select a service organization of your own choice, or a part of such an organization if this is more appropriate from the UK. For example, you might consider one of the following:
Select a service organization of your own choice, or a part of such an organization if this is more appropriate from the UK. For example, you might consider one of the following:
• A supermarket • A fast-food outlet • An educational service • A tourist attraction • A bank or building society • A gym or sports centre.
For your chosen operation produce a written report.
The report should address the following tasks.
a) Describe the service concept of the organization. b) Explain how the operations of the organization contribute to the functioning of the service concept. c) Assess how well the operations implement the service concept. d) Suggest how both the concept and the delivery system might be improved. If you do not see any areas for improvement in these areas, argue a convincing case from an operations management point of view for maintaining the status quo.
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