please write methodolgy for the below: ((SEONADARY DATA)) NO INTERVIW OR QUESTIONARE
What are the aims and objectives of this study?
• To study the value chain activities of Ryanair
• To study the competitive and external environment in which Ryanair operates
• To understand the strategic directions and decisions taken by the company
• To give strategic directions for the future
Key research question (Specify hypothesis if applicable):
1-What is the value that the Ryanair delivers to the customers?
2-What is stage of the product life cycle?
3-What is the level of market penetration?
4-What are the scopes for further expansion of the market?
please read all the instrction:
1- write please 7 pages methodolgy
2-Use harvard refrence please
3- the data used ( seconary data from the Internet ) no interview and no questanare will be done
below discrption of methodolgy in the dissrtation hand book :
(( Research Methodology – A description of the research methodology adopted which explains the research rationale (why?, What?, when?, how?, who is involved?). For example in respect of questionnaires or interviews:
• Explain your reasons for choosing this methodology rather and some other approach, including the pros and cons of the approach adopted.
• Explain the rationale for the questions asked relating this to your literature review, reasons for the questionnaire structure adopted (multiple choice, Likert scales etc). Provide a complete list of questions either in the text or in an Appendix.
• how tha data anallysed
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Jermaine Byrant
Nicole Johnson



