1. Using whatever model or models you think appropriate, critical review the main competitive forces which are shaping the global hotel industry, would the multi-brand strategy, which had been followed by major hotel groups since the 1980s, help them meet the challenge of competitors? (600 words)

Q1 using relevant examples and theory, discuss the organizational characteristics and environment conditions under which a prescriptive approach to strategy would be most appropriate. How might these be different for a more emergent approach to strategy? (400 words)

Q2 compare and contrast the Classical and Processual schools of strategy from the Whittington model. Using relevant theory and examples, critically discuss which of these two schools offers the most useful explanation of strategy in practice.(400 words)

Q3 what are the main advantages and disadvantages to a firm of adopting a Positioning approach to strategy? What are the main advantages and disadvantages of an approach based on the Resources Based View? Which of these approaches of strategy offers the most realistic explanation of strategy in practice? (400 words)