During Week Five, respond to feedback from your instructor to edit your papers from Weeks One through Four, and include the material to complete the Marketing Plan.

Expanding on the work that you have completed over the last four weeks, include a description of the organization of the company and who will be responsible for implementing marketing strategies. Explain your company’s plan for implementing the Marketing Plan.

Identify the quantifiable elements (marketing metrics and measurement) that can be used to evaluate, monitor, and control the effectiveness of your marketing plan. Also, design a contingency plan if all strategies fail.

Your Marketing Plan should include the addition of a monthly budget that coincides with the media calendar and shows the dollar amount of spending for each form of communication.

Consolidate references from papers in Weeks One through Four and add any new references for Week Five to the reference page of the Marketing Plan. Writing the Final Paper The Final Paper: Must be eight- to ten double-spaced pages in length, and formatted according to APA style

1. Please read the following chapters in: Marketing plans: How to prepare them, how to use them: a. Chapter 12: Implementation Issues in Marketing Planning b. Chapter 13: Measuring the Effectiveness of Marketing Planning (Textbook)

McDonald, M, & Wilson, H. (2011). Marketing plans: How to prepare them, how to use them (7th ed.). Chichester, UK: John Wiley & Sons Ltd.

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