Assignment is to analyse the key marketing issues from one selected peer reviewed 2013 published journal (A choice of six is provided)
The marketing of foods and non-alcoholic beverages to children. Setting the research agenda
Appetite, Volume 62, 1 March 2013, Pages 182-184
Jason C.G. Halford, Emma J. Boyland

Assignment requirement:
•Use accurate and frequent Harvard style in text referencing

•Deep research will be evidenced by a substantive bibliography

•Use of relevant marketing literature, company examples and illustrations are expected

Your Task (body paragraph)

READ THE JOURNAL FIRST
COPY SENTENCES WHICH PART YOU ARE GOING TO TALKING ABOUT RELATE TO MAKETING CONCEPT
•Identify 3-4 KEY issues (perhaps one per student)
“Specific HFSS food items may be less likely to be promoted during child-specific programming but fast food outlet promotion appears to be on the increase as does

product placement within the programmes themselves
(copied sentence p.184 from 3 to 7 lines)
I can talk about…
Changing in Advertising Strategy (Marketing Concept)
e.g Changes from television advertisement to internet / big attractive billboard outside a fast food restaurant

•Link to theory covered in MN2061 and wider marketing reading
Theory covered in MN2061: Advertising strategy is a strategy used by companies to accomplishes its advertising objective. It consists of two important elements: to

create advertising massage and selecting advertising media. (Theory) …

•Wide use of relevant theory and company examples is expected
— search from internet / book/ etc..