Answer each of the questions below with a complete paragraph of three to four sentences for each question. Base your responses on reading Arens text(Arens, Schaefer, Weigold. M. Advertising. Second Edition. McGraw-Hill Irwin, 2015) Chapter 9, “The Creative Process.” Use correct grammar, spelling, punctuation, and syntax to earn maximum points. What is a print advertising layout? What purposes does it serve in the process of print ad development, approval, and production? What is the purpose of a headline in a print ad? List five types of headlines and the purpose of each. Write a “command” headline for Simply Orange that could be used in a magazine print ad. From an advertising copywriter’s perspective, what are the important differences between a radio listener and a print ad reader? What key facts and insights should a Web advertising designer understand about the medium in order to design the most effective Web and digital ads?