Organizational Development Coca Cola
Select the company you wish to study from the three alternatives. Read the Wall Street
Journal Article to learn what change is going on within the organization. Then approach
your paper from the standpoint of an outside Organization Development Practitioner.
As the consultant, you will be reporting to the CEO, with day-to-day contact with the top
human resources executive.

As a consultant, the first thing you must do is get to know your client company. What is the mission? values? management style (you can get clues by reading about the CEO)?
Are there guiding principles? What about the structure (flat? centralized?) What is the
culture? What are their products/services? Who are their stakeholders? Who is their
competition? (Chapters 1, 2, 3 and 4) Summarize what you learn about the organization in a page or two.

Assume that you have guided the company through the diagnostic process to identify the change that the article presents. What internal and external factors do you think drove the decision to make the change?What tools might you have used in the diagnostic process to identify the change, and explain why you chose the methods you did. Do you anticipate that the company will experience a resistance to change? Why or why not? This is also the area where you will likely need to addressthe specific questions that are posed in the exercise presented in the article.(Chapters 4, 5 and 6) This discussion should take another page or two.

As the consultant and change expert, what strategies do you think will best serve this
organization and why? What process intervention skills do you need to use and why?
Who needs to be involved and at what level? How are you going to ensure the
engagement of those individuals? (Chapters 7, 8, 9, 10,11, 13 and 14) Explain what
you would do and why.

Finally wrap up your consulting experience. What goals do you think are appropriate for
the organization? How do you expect the organization to transform? What do you think
their challenges will be in the future? How will you know if the change has been
successful? (Chapters 12, 15 and 16)
Consider using the format in the worksheets in your bookto help youorganize your
Research. For example,the Case Analysis Form:
1)Problems
a)Macro
b)Micro
2)Causes
3)SystemsAffected
a)Structural
b)Technical
c)Psychosocial/Behavioral
d)Managerial
e)Goals and values
4)Alternatives
5)Recommendations