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The Coca Cola Company

Operating in the highly competitive beverage industry, The Coca Cola Company is one of the leading players in the industry with over 100 years of industry experience, and 140,000 employees worldwide. The company is an international corporation that deals with the manufacture, retail and marketing of its products and services throughout the world. Working under the umbrella of, Coca-Cola, one of the world’s most priceless business brands, The Coca Cola Company’s portfolio entails billion dollar brands comprising Coca-Cola, Diet Coke, Coca-Cola Zero, Sprite, Fanta, Sprite, Powerade, and Minute Maid among other reputable brands (thecoca-colacompany.com 1).

This paper presents a business overview of The Coca Cola Company. The paper provides an overview description of the firm, its industry, customers, and operational activities. The paper concludes by highlighting some of the significant recent events.

Industry

As previously mentioned, The Coca Cola Company operates in the cutthroat beverage industry that has seen the collapse of many companies that have tried doing business in it. Because the beverage industry is complex and multifaceted, The Coca Cola Company has managed to develop unique products and services for the sustenance of competitive advantage. Internationally, the company is the No. 1 manufacturer and distributer of sparkling beverages, juices, and ready-to-drink coffees and teas (thecoca-colacompany.com 1).

Customers

The Coca Cola Company serves over 50 billion customers worldwide. The company has outlets in over 200 countries and for that reason, it is estimated that the company serves a remarkable number of 1.6 billion beverage drinks every day (thecoca-colacompany.com 1). The market niche for The Coca Cola Company is approximated to be 40% in the USA, 38% in Asia, and 23% in the rest of the world (thecoca-colacompany.com 1). Notably the target customers for the coca cola brand includes anyone who is old enough and capable of purchasing one of its branded beverages. The customers of The Coca Cola Company are varied and are inclusive of customers with various health problems, who the company has taken an initiative of producing beverages suitable to this group.

Operational Activities

Apart from the daily business operational activities including manufacturing, production, sales, and marketing, The Coca Cola Company engages in various sustainability activities, which have been linked with the company’s success. The Coca Cola Company has long been committed to the building and development of sustainable communities and it engages in a number of projects in relation to this (thecoca-colacompany.com 1). Not only is the company focused on environmental initiatives, it also supports healthy living, safe work environments and the enhancement of economic development for the communities in the regions that the company operates (thecoca-colacompany.com 1). The company’s Operational activities have assisted the company in setting itself aside from its competitors in the beverage industry.

Recent Events

Being the end of the year, the most recent event of The Coca Cola Company involves the 2011 Christmas campaign. This campaign will include a performance of the “Shake It Up Christmas” by the well famed musician, Natasha Bedingfield (thecoca-colacompany.com 1). The Christmas campaign is one the of the company’s marketing and public relations events that the company engages in each year. In addition to this, The Coca Cola Company has also been engaged in cash do nations, as well as, relief involvement in the rehabilitation of those affected by Thailand floods (thecoca-colacompany.com 1). Conclusively, the company has also recently invested in India’s long-term sustainable growth by providing cash donations, which have gone into the development of India as a state (thecoca-colacompany.com 1).

Work Cited

“The Coca Cola Company”. thecoca-colacompany.com,

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