Marketing Tesla Cars

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Marketing Tesla Cars

Introduction

Tesla electric car company is one of the best companies in the automotive industry and it is gaining value rapidly. Tesla prides itself on being the largest producer of electric vehicles in the world and recently being the most valued car company. This is a great success based on the fact that the company’s goal is to reduce the waste in the world as a result of the people’s use of fossil fuels and other machines that produce a lot of waste in the environment. Tesla company is an electric car company that was founded around 2003 and it has its CEO as Elon Musk. It had problems in the past since it wanted to show the world that electric cars can be as good as other cars and that they can be affordable and dependable. The issue of production especially due to battery limitation has been a great source of concern for the company (Tesla, 2021). Therefore, productivity, even though good, has never been to its maximum due to limited battery supply. However, the company has invested in several areas through which the batteries will be available and more cars will be on the market. Tesla company does not do a lot of marketing however I have received an offer to be part of its leadership development program. The first assignment I have been given is to become a salesperson for the company and the product I am supposed to market is their electric cars to the apple company.

The Product Sold

Electric cars of the tesla company are f a varied nature and they are several. Tesla has models, S,3, X, and Y. these cars have their unique capabilities, and they are all very good and have their different modes of working. However, they are all-electric cars and they have very good ranges. Tesla cars are also proven to be some of the best when it comes to safety and security. For example, the Tesla model S has a 5-star rating for safety both in America and in Europe. This is a guaranteed number one since tesla cars are not only designed to be safe but they are designed to be perfect and pleasant to the user. The very high level of effectiveness and safety not only applies to the model S but also to all the cars that tesla company produces (Tesla, 2021). This makes it one of the best companies that are actually concerned about the safety of their customers to a great extent. Apart from safety, the cars are also very comfortable and easy to use. Automated driving makes it easy for the driver to navigate the road or even let the car drive them to the places they want to go. This makes it a very good car since its very few cars that have the ability to avoid accidents like tesla cars can and also have the ability to self-drive. The car is also fun as it has interactive options within it and through that, a person can be entertained as they drive. For instance, there is the option of Netflix, music, and other entertainment options on the screen next to the driver which not only serves the role of entertainment but also gives the driver the ability to control the whole vehicle from that interactive screen.

The Customer

The apple company has many employees and even though not all its employees can afford Tesla cars at the start, most of them will be able to afford it with time. The very first employees of the apple company I would talk to are the major employees and different managers of the other branches of the business. For instance, I would first talk to the executive management and those who run the apple company about the tesla cars which they already know but I would talk to them from a marketing side and show the importance of having tesla cars (Clarke, & Boersma, 2018). The executive members of the company are more likely t purchase the tesla cars and that is where I would put a lot of effort towards leasing them and making sure that they purchase. This is also because when they buy tesla cars, the rest of the workers and employees will be motivated to purchase tesla cars, and therefore I would try my best. After the executive, I would go to the different managers of the different parts of the business. For instance, there are production managers, managers in charge of manufacturing parts being brought to the company, there is a human resources manager and other types of managers who might actually be interested in tesla cars but they haven’t got an in-depth view of tesla cars. This might take time because the people at this level are many and they have the ability to purchase therefore there will be a necessity to concentrate on them.

After the second level, the third level would be to get in touch with the workers in charge of other workers and the hands-on skills workers. This includes the engineers, those in cost of producing different parts of phones and laptops, marketing individuals, and other people inside the apple company who are essential to the apple company (‌ Li, 2020). I might put some effort in them but not as much as the first group. However, as a marketer, I would show them everything and explain how good it is to own a Tesla car. Lastly even though not necessary but essential I would market the cars very briefly to the lowest workers like cleaners and secretaries among others. The intention of this marketing is not for them to buy but actually to initiate the interesting them and hope that they will purchase the cars one time in the future.

Buying Process

Any person interested in buying tesla cars or accessories can access them through the tesla website, Electric. In the website a person has to tap the kind of car they want and by selecting it they choose the time they want it and any other special requirements (Tesla, 2021). After that, they choose their location and the factory they would like to collect or the lace they would like the car shipped to. Then the total cost of everything is calculated, and the person proceeds to pay, then they are issued with a receipt. After this, the person awaits the delivery time, and there are communications in case of anything.

Completing The Sale

After marketing to the apple company employees, it is essential to get their views and listen to their needs (Chang et al, 2018). Therefore, the final thing about marketing is listening to the customers, answering their questions, and ensuring that they are satisfied with whatever information they are provided with, even though it has to be true.

Conclusion

I am excited to work for the tesla company that has always been my dream, and throughout the course I hope that I will develop more and more skills that might one day land me into tesla’s company as it has always been one of my best companies. I am a big fan of their cars.

References

‌ Li, B. (2020). Evaluation of Financial Risk in Apple Company.

Chang, Y., Wang, X., & Arnett, D. B. (2018). Enhancing firm performance: The role of brand orientation in business-to-business marketing. Industrial Marketing Management, 72, 17-25.

Clarke, T., & Boersma, M. (2018). Apple, the $1 trillion company searching for its soul. The Conversation.

Tesla. (2021). Electric Cars, Solar Panels & Clean Energy Storage | Tesla. Tesla.com; Tesla. https://www.tesla.com/