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BEATLEMANIA PROJECT.

All great success stories have similarities and one of the stated similarities is that, for individuals to be successful in their particular fields, then they should dedicate most of their time to practicing and perfecting their craft in order to achieve the returns of excellence and brilliance. Gladwell supports the narrative by further stating that an individual can only become an expert only if they put time and dedication into their practice and the time to be spend is 10,000hours of pure practice and putting in the work. The Tipping Point theory, explains that the success of individual is always being driven by something which in most instances is greater than the individuals. The tipping point theory was used to describe why particular artists ended up receiving stellar recognitions, while others that were as talented as them did not or did not get to the top of their careers. Malcolm Gladwell, further highlighted that the Tipping Theory could be fueled by being in the right place at the right time. It can also be defined as strategically positioning oneself for success as well as grasping opportunities that are going to elevate you to higher heights be it in one’s career or in their art. The paper will analyze The Music of the Beatles using The Tipping Point Theory. In the analysis, there will be a detailed discussion on the Beatlemania project the similarities and the differences that were notable in the years of the fame for the group as well as an elaborate discussion on the evolution of the group/band.

The Liverpool rock group popularly known as the Beatles was formed during the year 1960. It was made up of four members listed as John Lennon, Paul McCartney, George Harrison and Ringo Starr. When discussing music today and its revolution, The Beatles is mentioned as having had a very influential role to play. However, the early years of their music career was characterized by struggles and difficulties of different dimensions. Some of the challenges they faced included; discouragements when they could not get what they auditioned for as they were starting off. They were rejected by numerous labels, the Decca Records in particular. Where the director discouraged them by stating that they would not amount to anything in the music industry. Despite that top tier rejection, they chose to remain resilient enough and to particularly bounce back from that diversity and to keep practicing and getting better at what they believed they had down on the inside of them. The Beatles kept the hope of becoming better alive and they knew, perfection could only be obtained through practice and trying again. Giving up was therefore not an option for the band. While conducting an analysis on the Tipping Point Theory and how it was evident in the Beatle’s Band, it is safe to say their resilience set them apart. Resilience as an attribute is seen as the ability and a special characteristic that enables individuals to bounce back from adversity and stress and to excel in whatever it is they put their minds to. When The Beatles obtained negative feedback, that did not meet their personal standards the chose to try again and what is clear in trying again is growth mindset, which chose progress over discouragement. It is therefore through such efforts that the Beatles became the best Band and had their tours all over the world and their popularity grew even more.

Beatlemania is described as a term that can be traced back to the 1960’s, and perfectly describes the crazy fan frenzy towards the British pop rock band The Beatles, especially during the earlier years of their success. Beatlemania was particularly evident when the band got to the United States at the John F. Kennedy International Airport in New York in February 1964, and became common after the Beatles performed in several editions of The Ed Sullivan Show that February. The 1960’s was an important year in the music industry it saw numerous revolutions as well as the success of specific groups like the Beatles. The Beatles were particularly known and loved for their personalities, the beautiful and wonderful musical melodies as well as the overwhelming, heartwarming charisma that graced the airwaves and the crowds could not help it but to love them even more. From the Tipping Point theory’s perspective, it was evident that the Beatles obtained this great support from the crowds they performed to and those that heard them because, they had gone through rigorous training that certainly prepared them to woe the crowds once they got on stage. It is also clear that it was the groups chemistry and the wonderful sense sin their melodies and lyrical contents that made it successful and enabled the band to connect with the population on different levels. 1963 can also be defined as the Year the Beatles found their Voice. During that time the Beatles were growing in popularity in England Particularly. It is the year they also made a debut with the song Please Please Me later followed by their megahit single She Loves You, their second album with the Beatles was released in 1963 and another hit single “I want to Hold Your Hand,”. 1963 can therefore be characterized as the year when it all started. CITATION Col13 l 1033 (Fleming)In 1964, the fanaticism continued and it was when Beatlemania was first notices as the Band arrived at John F. Kennedy International Airport. The arrival of the band and their tour was strategical and the organizers thought it would boost the morale of the citizens since it was after the assassination of President Kennedy earlier that year. Thousands of fans showed up at the airport to welcome the Beatles.

Success did not come easy for the Beatles. They recorded the days they played in Hamburg as their trial by fire. In Hamburg they had their hardest days as well as their hardest nights. Their work schedule was hectic and they could describe it as eight working days in a week. The hardship the band went through while working and playing in Hamburg is what Malcolm Gladwell describes as their Tipping Point. Gladwell’s theory, perfectly revolved around Hamburg particularly during their intense hours of playing and the unmatched effort and the hard work they had to put in in order to become better at their Music. Their living conditions in Hamburg were unbearable but The Beatles stayed the course determined to succeed. They did not have off days and they could work from 8pm to 2am on weeknights, from 7pm to 3am on Saturdays and from 5pm to 1:30am on Sundays. Their work schedule was grueling, but according to the Tipping Point Theory, it is the effort they had at that particular point that put the aside for the success they were to see on the years to come. One of the group’s members confirmed that it was that time at Hamburg that was going to contribute immensely to their success and stardom. John Lennon stated that, the time the Beatles had in Hamburg paid off. John further described how they had to put in their best efforts to achieve the best numbers and to get the best from the gigs they could secure while in Germany. He confirmed that they got better while at Hamburg, their confidence grew and became solid from playing all night long and above all they had to try and to even put their hearts and souls into what they were doing. CITATION Gre18 l 1033 (Williams). All that effort paid off immensely and it is what Gladwell could later use to perfectly elaborate the Tipping Point theory. From their grueling work schedule and not having days off, the only option they had was certainly to become better and better and to also master that art perfectly well which in return they became famous and particularly loved by people and had fans all over the world. Their raise to stardom and moving to play in the United states coined the term Beatlemania.

In my opinion the Beatles music and style went through serious phases of evolution and I strongly believe they had two Tipping Points. That is when they first started off in Hamburg and also during their tour to the United States. The two Tipping Points period were particularly different, as they kept growing in both but it is the efforts of one phase that made it possible for them to shine in the next phase. The band kept on growing and with the coming of technology they took on the innovative approaches and the became sensational and were loved by everybody. I believe music formed their character and their success came from the efforts they put to growing their brand.

Works Cited.

BIBLIOGRAPHY l 1033 Fleming, Colin. “1963: The Year the Beatles Found Their Voice.” The Atlantic (2013).

Williams, Gregg. “How the Beatles Became Really Famous ( The true story You’ve Never Heard).” Your Better Life (2018).