Introduction to Project 3

Cullen Strady

Florida State University

ENC 2135: Research, Genre, and Context

Andrew Zolot

July 18, 2022

Introduction to Project 3

In Chapter 4.3 of the class textbook, the author delineates nine steps to follow when choosing a genre in which to compose. Some of these steps involve revisiting the topic and central idea, reconsidering the rhetorical situation, focusing on the purpose, and rethinking the audience (Braziller & Kleinfeld, 2021). In the video posted by Brook (2022), she shares the same ideas, underscoring taking a stance, identifying and reconsidering the audience, selecting the genre, and defining the rhetorical rationale. At the end of the video, Brook (2022) provides a comprehensive list of genres I might use for my Project 3 on a multigenre persuasive campaign and rhetorical analysis.

The six genres I might want to compose a text in include a blog, poster, Facebook ad, speech, letter to the editor, and PowerPoint presentation. The audience the blog might be effective at reaching comprises a specific group of women entrepreneurs self-identifying as being interested in seeking to increase their awareness of contemporary issues and trends in entrepreneurial leadership. The audience a poster might be effective at reaching is made up of college students studying topics on the role of gender in entrepreneurial leadership. A Facebook ad can effectively reach an extensive global audience of persons who are users of this social networking platform and seeking to add their knowledge of issues pertinent to gender roles in entrepreneurial leadership. Facebook can allow me to choose the audience by characteristics such as locations, topical interests, and demographics.

The audience that a regional letter to the editor can reach with effectiveness is huge because it comprises anyone who can access the letter once it is published. The letter to the editor is normally written to the editor, but it ends up being published in the public domain, such as an article, which eventually reaches a huge audience. The audience a speech can reach effectively comprises individuals in an in-person or virtual environment connected via the internet. Finally, the audience a PowerPoint presentation can reach effectively is a gathering of women in a lecture room learning about gender roles in entrepreneurial leadership.

References

Braziller, A. & Kleinfeld, E. (2021). The Bedford book of genres: A guide & reader for Florida State University (3rd Ed.). Bedford/St. Martin. E-book ISBN: 781319470104.

Brook, A. (2022). Project 3: Multigenre persuasive campaign and rhetorical analysis . YouTube. https://www.youtube.com/watch?v=A8Mr1ASvWu0.