FINANCIAL DATA ANALYSIS

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Institution

Data Analysis

1. Car Purchase in Relation to Age

The graph above indicates different people who purchase the different luxurious cars. From the graph, BMW is highly purchased by people aged between 40 to 49 years and a few people in their 50s. This shows that most middle aged purchase this type of car. It is evident that Cadillac is purchased by people mostly in 60s and 50s; this might explain why sales are going down because of the low elderly population.

2. Salaries in Relation to Type of Car

From the above salary graph, it is evident that most people purchasing Cadillac are middle earners i.e. 100,000 $ to 150,000 $. Most high income earners purchase the Mercedes Benz model.

3. Education level in Relation to Car Purchase

From the graph on the previous page, it is right to denote that education influences the type of car one purchases. BMW and Mercedes Benz are highly purchased by post graduates. On the other hand, it can be deduced that Cadillac and Lincoln are highly purchased by graduates. From this observation, one can conclude that education level determines the amount of disposable income to purchase a posh car (Stamp & Ireland, 2009).

To understand the direct influence of customers on the specific model of discussion, Cadillac, it is important to analyse its own variables as shown below.

As much as the company is aware that the young people do not purchase the Cadillac model, the age bracket that likes the car should be known. It is evident that 60% of Cadillac consumers are in the 60s. The company can use this information to survey why the model is preferred to the others in relation to age.

From the data analysis, it is evident that most people purchasing Cadillac have 11 to 15 years of education. This might include those currently pursuing masters or any post graduate education. This information can help the company to determine the target market during advertisement and sales of the car model (Stamp & Ireland, 2009).

The graph above indicates the amount that most Cadillac consumers earnings. Most of them are middle earners and therefore the information can be used to identify the target audience.

It is also important to compare Cadillac information so that the company can identify loop holes and improve the purchase level of youngsters. This is explained in the chart below

The graph shows that the Cadillac brand has lower income level individuals compared to BMW. The company should, therefore, use this data to analyse the reason behind people spending less on or not purchasing Cadillac.

Another consideration is the comparison between the Cadillac and Lexus. It is very evident that Lexus still make more profit compared to Cadillac. One can easily notice that Cadillac’s market is not distributed across all earning classes, but rather on specific earning group. The company should, therefore, chalk on it. The graph is drawn on the following page.

Reference

Stamp, S., & Ireland. (2009). An exploratory Analysis of Financial Difficulties Among those Living Below the Poverty Line in Ireland. Dublin: Combat Poverty Agency, Poverty Research Initiative.