1. What are the advantages of Internet-based survey research over traditional survey research? 

Advantages of internet based survey research are that it takes the benefit of capability of Internet for giving the access to the groups as well as individuals who could be tough, when not impossible, for reaching by rest of the channels. Another advantage is that Internet-based survey research can also save time for the researchers. Internet-based survey researchers may also save money through moving to the electronic medium from paper format.2. Conduct an online search for “green awards” to learn about the various awards programs recognizing environmental consciousness and sustainable practices. Select one that recognized a business for a sustainable marketing practice and develop a brief presentation explaining why the company received the award. 

SEED Initiative (www.seedinit.org) has been founded through UNEP, UNDP along with IUCN for supporting the small scale enterprises heading towards sustainability. Green Tech, has been the 1st Gambian organization had awarded the exceptional social along with environmental start up enterprise. This award gives the recognition, capacity of building as well as linkages towards potential cooperation partners along with support programs. Therefore this had been accompanied with the capacity building program that is inclusive of the remote tutoring, the in-country capacity building workshop along with symposium and also workshop within the awarding ceremony. 3. Explain how marketing intelligence differs from marketing research. 

The key difference among marketing intelligence along with marketing research has been that latter has been more organization specific. Marketing intelligence has present information, which small business owners have been using for studying the markets, competition, political implications along with consumer demographic variables. Marketing research data has not been readily present. Organizations often use phone, Internet and in person surveys to the garner marketing research data. Marketers use both kinds of information for analyzing its business situations along with developing the marketing strategies.4. What is sustainable marketing? Explain how sustainable marketing concept differs from the marketing concept and the societal marketing concept. 

Sustainable marketing has been the process of promoting the products, which have been environmentally safe at retail level along with touting the organizations commitment towards sustainable practices at public relations level. Societal Marketing has generally been the marketing concept, which has been of the perspective that the organization should make best marketing decisions after considering the customer wants the needs of the organization along with most of all long term interests of society.