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Is Social Media Really Important Today?

It goes without saying that social media is rather important today. Nowadays, the world has increasingly become dependent on social media. It is difficult to come across people who are not on social media or employ it daily. Initially, social media was more of a communication tool, but its use has become limitless over the years. While social media has its fair share of advantages, it also comes with disadvantages.

One of the reasons social media is important today is that it has become a tool for promotion and advertising. People are now using various social media platforms, including Tiktok, Instagram, Reddit, Snapchat, Facebook, and WhatsApp to market products and services to potential clients. The reason is that social media has made the world to become more connected. The next client is a click away, seeing that more than 70% of the world population is online. Another reason social media is necessary today is that it serves as a source of the latest information and updates. The emergence of the internet and social media made the world a global village. Social media is the fastest way of passing news across the world. In the event of catastrophes such as epidemics and wars, social media platforms such as Twitter come in handy in passing real-time updates to people in different parts of the world. For instance, in the case of the ongoing global pandemic, social media played a key role in preventing even greater global health problems. Social media came in handy in passing accurate information on how to stay safe and manage the condition if the need arose. Additionally, social media has proved beneficial in sensitizing people about important life issues such as racism and police brutality. Had it not been for social media, movements such as the Black Lives Movement would not be as renowned today. While social media has its fair share of disadvantages, its benefits to society today outweigh the disadvantages.