Journal Analysis

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This journal Netflix CEO Keeps Focus on Expansion, Price offers an insight into the feasibility of Netflix model in the currently competitive market. It can be seen that this firm is increasingly gaining popularity across the world. Initially, it was operating in United States but has since moved to UK. The empirical analysis of its marketing strategy as illustrated in this journal gives better information on its future plans. The author of this journal explores various marketing strategies with more emphasis on the foreign market. The increasing emergence of video streaming and Video on demand poses a real threat to sustainable survival of this firm. The question that should to be adequately answered in this journal is basically what research concepts have been used to warrant its reliability and validity. The author gives a clear introduction that explains the facts surrounding Netflix. In a bid to show Netflix operation model, an abstract is given that gives a general overview of the critical concepts under study. This gives clear information on the key words and concepts that prevail in the journal. Most authors make small omissions on critical research papers, but this article has been refined to meet the required standard. The structure of the paper takes a research format with background information that centers on the topic and divulge relevant marketing strategies and competition threats for this company. This article represents an empirical research study of the performance track of Netflix and how this will influence its performance in the UK and Ireland. Being the world top video distributor, it has several issues to grapple with as far as international market is concerned. As can be noted from the article, technological advancement poses a real challenge to its consistent performance. The format of the paper is flowing with a clear hypothesis which emphasizes sound management aspect and research into the technology for the competitive advantage of Netflix.

In analyzing and evaluating possible bottlenecks in Netflix efforts to make it big outside United States, the author gives hypothetical data on the previous performance trend and this form the basis for the literature review on the paper. It matters to any reader to note the methodology as it serves the central role in ascertaining the reliability and validity of data. On the format perspective, this journal follows APA as it begins with abstract before proceeding to introduction which has background information within it. APA formatting also requires in-text citation which is properly indicated in their relevant places. This gives a better referencing approach and improves the accuracy of information with strict adherence to academic principles of honesty. The references of the article give a complete picture of all contentious issues addressed within the article.

The issues of central concern in this article are the technological revolution that now streams videos online. If the provided statistics on Netflix holds true, it would be paramount for the management team to do more marketing in UK and Ireland where other competitors are already taking position. The foreign market entry strategy in this case is a fully owned subsidiary. The business model of Netflix which is focused on low production cost and high sales projections is the motivation behind it adventure in European markets. This journal is one among several others that concentrates on important prediction on future market trends for Netflix amidst rising competition. The problem statement is extensively covered in the entire work.

Article link:

http://online.wsj.com/news/articles/SB10000872396390444083304578017312128187852