Introduction

The hypothesis in the article ‘On the Road of Electronic Commerce,’ is the exploration of electronic commerce technology in the business world today. The article is detailed about the introduction system and the efficiency it has of the global business today. It qualifies to be a hypothesis in this case since it is systematically tested in the field to discover the effects. The theory of electronic commerce has been practically put to test to identify how effective it is in different areas of business and the economy at large.

In the article, the general idea is establishing the ability of businesses today to benefit from electronic commerce. This is basically tactical application of technology in running of a business in order to survive the fast rising competition in the market. (Bloch., et.al, 1996) suggest in the research regarding the hypothesis that the application of the methods in different business models would enable establish the effectiveness.

Summary

Basically, as described by (Bloch, et.al, 1996), the electronic commerce concept entails the using of the internet and technology to transact different kinds of business. This ranges from service provision industries to goods related businesses. The article also describes the uses of the electronic sources and the specific areas which include communication. It is worth noting that besides transacting; communication and accessing of information is the most popular and effective usage of the internet. To effect the testing of the hypothesis, a model of the system is formed that will simplify the process and make it easily understandable. Most importantly, the advantages and disadvantages of the electronic commerce method are assessed to ensure all relevant data surrounding the hypothesis is realized.

Generally, the tests conducted have established the use of electronic technology as a positive way of reassuring clients and ensuring there is healthy competition in the market. Organizations are able to compete on the same playing ground under these circumstances. (Bloch, et.al, 1996) has analyzed the model from the identification of the need to the support offered to the clients which is availing the information at their convenience and appropriately. The e-commerce has also been assessed with regards to the marketing strategies and the costs it has on the businesses. The article provides evidence that despite the increment in the initial costs at the time of establishment, the after income will increase by much more than the costs. Considering different structures of organizations, frameworks that can possibly suit all firms are formulated to enable sufficient application of the technology. This is in terms of the working structure to the costs and values of the businesses (Bloch, et.al, 1996).

Response by Clients

The hypothesis was readily accepted in the market following the massive advantages that were discovered by the researchers and observed by the clients. It was clearly going to be much more advantageous to the client than the firms deciding on whether to use them or not. However, the advantages are bound to reflect to the business after the costs of installation and possible training are covered. It also reflects after the sales begin to increase following the new and effective method. This therefore, explains why the hypothesis was welcomed in the business field. Though there may be reluctance due to the magnitude of change that will be required if implemented, it was generally acceptable as an efficient idea.

Implications of the Hypothesis

In an event that the hypothesis is actually practiced following the positive acceptance, there will be several implications that will enhance the performance. Some will also require much finance from the firms adopting the method. Some of the inevitable implications of adopting the hypothesis include:

Training of workers

Where e-commerce is the new trend of business in the globe, the existing staff may need to be trained for computer literacy in order to efficiently work with the new system. Though this may be quite costly, it has been established to be a form of capital where the results/returns will be realized once the business starts benefiting from the project.

Saves time

Without the application of this hypothesis, clients are required to personally access the locations of the various businesses whose products they are interested in. however, the introduction and implementation of e-commerce methods will save the clients’ time since they can access the products and services they need online. Similarly for the businesses, less time is spent explaining to the clients the specifications of the products, thus, both parties can save time which is very much economical.

Enhancement of Quality over Quantity

With the availability of information regarding organizations and their products, (Bloch, et.al, 1996) has argued that it will be possible for the clients to opt for higher quality products despite the price since there is adequate time to compare the specifications of both. Thus, where quality is highly a priority, the firms will have the pressure to produce good and highly ranked commodities which ranks the industry highly and causes health competition.

References:

Bloch, M., Pigneur, Y., & Segev, A. (1996). On the Road of Electronic Commerce — a Business Value Framework, Gaining Competitive Advantage and Some Research Issues. Retrieved from http://portals.dmst.aueb.gr/ec/papers/OnTheRoad_1stLecture__5137.pdf