Appendix 3: Consent Form

Participant Information – Consent form

Research Title: ADVT7506 – Strategic Advertising Management – Consumer Insight Analysis Research

STUDENT NAME: [Haiyan Su]

UQ EMAIL ADDRESS:su.haiyan@uqconnect.edu.au

Participation and Consent

In this study, you will be asked to participate in a short audio/video interview (depending on your preference). The interview be of approximately 20-25 minutes. You will be asked some questions regarding your consumption of soft drink brands, and your attitudes, perceptions, and behaviours in relation to PepsiCo products (Pepsi/Pepsi Max) and their competitors. Your participation in this research project is entirely voluntary. If you agree to participate you do not have to answer any question(s) you are uncomfortable answering. Your decision to participate or not participate will in no way impact upon any current or future relationship with the University of Queensland or the research student. If you do agree to participate you can withdraw from the research project during your participation without comment or penalty. You may withdraw from the interview at any point. If you withdraw without completing the interview, then your responses will not be used.

Privacy and Confidentiality

All data and responses are anonymous and will be treated confidentially unless required by law. All data and information gained in this study will be stored so that they are not identifiable and cannot be linked to you. Presentation and publication of the results of this project will be in aggregate form. All information collected about you will remain confidential. The information collected will be coded and will be analysed for the research purpose of this student assignment only. Collected data will be deleted automatically within 60 days unless otherwise advised.

What are the possible benefits of taking part?

It is expected that this research project will not directly benefit you. The outcomes of the research, however, will have students gaining a better understanding of the research process and ethical implications of conducting responsible research.

What are the possible risks and disadvantages of taking part?

There are no foreseen potential mental or physical risks to the interviewee beyond normal day-to-day living associated with your participation in this project.

Who can I contact if I have any concerns about the project?

This study adheres to the guidelines of Ethical Conduct in Human Research. Whilst you are free to discuss your participation in this study with the student conducting this interview, if you would like to speak to the Course Coordinator and Student’s supervisor, you may contact Dr Jennifer Doig via email at j.doig@business.uq.edu.auThank you for participating in this research project. Your time and effort is greatly appreciated.

By signing below, you are indicating that you have read the informed consent statements above and agree to participate in this research.

I agree to participate

Participant’s name: James Fitzgerald

Signature: J.F.

Date: ______08:09:2021_________