MKTG 427 – Social Media Marketing Plan

Presentation: Nov 17th

Title: Super Taqueria (Mexican restaurant with 11 restaurants in the Bay Area) https://www.facebook.com/SuperTaqueriaSJ/about

Group Number: Group 2

Group Member Contribution

Campos, Jineth b) situation analysis (e.g., internal and external environment, SWOT analysis; 0.5-1 page);

c) social media marketing objectives (0.5 pages);

Ezekwesili, Chukwuemeka e) develop social media strategies (2-3 pages)

Galarza, Jorge Intro

Labrie, Ron

Poniente, Keoki

Reece, Nicholas

Salas, Brenda d.Target audience analysis

Nov 2020

MKTG 427-“Social Media Marketing Plan Presentation” Guideline

The purpose of the presentation is to apply social media concepts/theories to develop a social media marketing plan for a company you are interested in. Each group member is required to participate in the presentation. And a written report about your findings should be turned in on the presentation day.

1) Select a company you are interested in and do research on various aspects such as Market Demographics, Market Needs, Market Trends, etc. Then based on the information you collect, do the SWOT Analysis and develop corresponding Social Media Marketing Strategies. Finally, you will also need to offer the measurement of the planned social media activities. (A sample Social Media Marketing Plan will be posted on bb).

2) Present the information about your chosen company and the findings from your research to the class and answer any questions from the audience. Presentation time is about 12-15 minutes including questions and answers per group.

3) Write a report about your social media marketing plan. The final report should contain:

a) introduction (0.5 page);

b) situation analysis (e.g., internal and external environment, SWOT analysis; 0.5-1 page);

c) social media marketing objectives (0.5 pages);

d) target audience analysis (0.5 page);

e) develop social media strategies (2-3 pages);

f) create experience strategy (0.5-1 page);

g) establish activation plan (0.5 page);

h) management and measurement (0.5 page).

The length of the report should be around 6-8 pages double space excluding cover page and tables/figures. A cover page should include your group number, names of participating group members, and each member’s contribution (A sample cover page will be provided on bb).

4) Submit a report & presentation slides (electronic file) on bb before the presentation.

5) Grading

The total grade is 60 points.

· Presentation: 20 points

Grading criteria:

o Slides quality (e.g. easy to read, content)

o Professionalism

o Well-prepared

· Report: 40 points

Grading criteria:

o Structure of plan

o Creativity

o Accuracy

o Writing (e.g., flow, grammar, etc.)

Plan Outline