Nestlé’s Fitness Cornflakes

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Recommendation

Nestle is one of the leading companies in the world that has been able to meet its intended customer base. The company has been concentrating on the marketing part of the business and forget all that the clients also needs satisfaction. The ability to ensure that the customers are also happy has been an issues especially for the clients that take cornflakes as a product from the company. Based on this, it evident that most of the Nestlé’s cornflakes are kids, therefore, in order to increase its customer based on kids as well as to satisfy this customer segment, it is recommended that Nestle beefs up its Kids Club (Nestle Kids Club). This is an advocacy program that will be undertaken by the company in collaboration with primary and other secondary schools in the target market (Sckokai & Varacca, 2012). The club will be attributed with various activities such as storytelling, education about its product and the nutritional value of the product (Nestle Cornflakes). This will help the kids develop a positive mind about the product and hence the company will benefit from this since it will increase its sale. In addition, it will act as marketing strategy as the kids will also persuade their parents to buy the products not for them alone but also for their own consumption.

The other important concern that the company should adopt (recommendation) is that is should ensures that it has kids newsletters. This newsletters should have the information needed for the kids to be able to inform them about the value of the product (cornflakes). Since the target market for the product are kids, then Nestle should ensures that the newsletter contains informative cartoons. According to various marketing scholars, the ideals that come with market targeting calls for a lot of concentration about the quality of products as well as more time to deduce the right products for the target market segment. In addition, it is advisable that the company uses some of the kid’s ideas about the product in order to increase the readability of the newsletters. By sending of the cartoons magazines to the kids, it will influence the ability to purchase cornflakes from time to time hence able to increase the company’s sales. Nestle should also take advantage of the Nestle Kid Club to allow the kids sign the magazines as well as collect them (Nestle & Ludwig, 2010).

The fact that the children are the influencing agents to their parents, Nestle should consider extending its marketing strategies to the kid’s parents as well. It should locate bill boards in distinct location around the district as well as the country. This will help Nestle to establish the group that has more interest in its cornflakes. Understanding and identifying this will be an added advantage of the company over the competitors. It is vital to note that since the Kids hold the highest influencing power to their parents. Such cornflakes adverts should be placed around children plays grounds, schools as well as kids cinemas.

The breakfast cereal market is has been concentrated with competition. Companies have come up with products that creates treat to Nestlé’s Cornflakes Cereals, therefore it is recommended that the company concentrates on advertisement that makes it cornflakes better than that of the competitors in terms of prices and quality.

Conclusion

It is worth to conclude that Nestle cornflakes market has been dared by other major and most selling brands. In addition, the packaging of its products has also been a problem to discuss about if the company wishes to compete effectively and efficiently in the breakfast cereal business. Nestle labelling of its products is considered a cheaper approach as compared to top notch branding. This is considered one of the factors that has affected Nestlé’s effective marketing strategy in terms of market targeting and share maximization. According to Sayeef, (2014) marketing strategy is a unique and very important aspect of a company for it to set its goals and objectives as well as to attain the above. Therefore, the company should ensure it adopts the above recommendations and to work with its branding and challenges in order to attain is lost cornflakes market esteem.

The study indicates that the company has been concentrating on costumer focus rather than market focus hence it has been adopting the 4 C’s of marketing that comprises of Cost, customer value, communication and Consumer. Studies have indicated that consumer relationship management (CRM) is an important step in generation of resources as well as meeting the company’s goals and objectives. Nestle has come up with a brand Image that not only differentiates the company’s product from that of the competitors but also establishes its cornflakes market across board. Its brand give room for the consumers to be able to understand the fitness of cornflakes. The company acknowledges that the people consume its products bit the worry is that they are sure that of they are not able to understand the fitness of the product.

References

Leśniewicz, A., Kretowicz, M., Wierzbicka, K., & Żyrnicki, W. (2009). Inorganic micronutrients in food products of plant origin used for breakfast in Poland. International Journal of Environmental and Analytical Chemistry, 89(8-12), 621-634.

Nestle, M. (2013). Food politics: How the food industry influences nutrition and health (Vol. 3). Univ of California Press.

Nestle, M., & Ludwig, D. S. (2010). Front-of-package food labels: Public health or propaganda?. JAMA, 303(8), 771-772.

Sayeef, Z. S. (2014). Nestlé Bangladesh Ltd.

Sckokai, P., & Varacca, A. (2012). Product differentiation and brand competition in the Italian breakfast cereal market: a distance metric approach. Bio-based and Applied Economics, 1(3), 297-312.