Google ADwords is a service provided by Google to allow businesses display advertisements about their products for sale on the search engine page and its advertising network (Holdren 2). The advertisement scheme works with a very spontaneous concept where businesses set a budget that they will only pay after their advertisements gain recognition atoned by clicks that their ADword gets after appearing in a category specific to the user want. Keywords that describe the advertisement enable it appear on user Google page containing results of the search (Holdren 13).
The client business website for “Pizza Queen” offers no appeal to the client as it only contain details of what the business entails with no incentives out rightly depicted at the top of the page to compel users visit or prefer services from the business. To remedy this problem, Google ADword presented a formidable solution that would generate traffic to the site through highlighting key words that complement the business activities and attract a user to visit the site with emphasis laid to locations US and Canada (Holdren 127). The campaign AD group “Specially Pizza” creates awareness especially by using the keyword “pizza” guaranteed to generate clicks to the AD with “Specially” connoting quality. We used a manual bidding strategy by setting bid to $2 with a daily budget of $125 dollars per day to narrows the budget to $875 per week. This leaves a deficit of $1500 for insurance in case cost-per-click exceed daily quota. Example of two successful AD groups “Logo Design *SALE* $49” and “Make $7487 a month?” both use different themes but ultimately achieve the goal of convincing users click on the advertisement. The first uses numbers “$49” enable the ad stand out from others. The text below the stating “100%” emphasises on quality guaranteed for service provided. The second ad uses a story theme of an American mom attesting to the credibility of the business. This appeals to the customers because they compel users click on the advert out of curiosity.
Work Cited
Holdren, Anastasia. Google Adwords. Sebastopol, CA: O’Reilly Media, 2012. Internet resource.
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