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Given case information, how would you modify Trader Joe’s strategy going forward?

After Trader Joe’s Company was ranked as the 11th most innovative firm in United States of America, I took this opportunity to carry out a case study on this Company. There are internal activities of a firm that a firm engages in before transforming its inputs into outputs. The main aim of this activity is to reduce costs to favor its consumers or customers. Trader Joe Company has used different strategies to ensure that it favors its consumers in supplying their goods. The essay gives a case study of the Company and how I would modify Joe’s strategy going forward. This is by the use of Value Chain Analysis.

Many people have questions running on their head as to why Trader Joe’s company has gained much of popularity in the recent past. There are different strategies that this Company has implemented to ensure that it is in the forefront, in the United States market. First, the company offers products which are not found in other supermarkets such as black rice, sprouted wheat bread, and whole bean coffees. Employee welfare is an important aspect in every organization. Trader Joe’s pays good wages to its salary hence obtaining quality services from them.

Additionally, the company uses the traditional ways of advertisement where instead of using the Newspapers and radio it uses fearless flyers. These flyers contain information on the new products that have been introduced by the company. Their mode of advertising is also different where instead of professional actors appearing on their advertisements employees appear on their commercials. To promote sales on the new products they give ten per cent discount. Secrecy is also maintained within the company especially between its external publics this is to maintain a good relationship between the Company and its publics.

With the information on the case study above we are now able to ensure that Trader Joe’s company incorporates a strategy to ensure that it goes forward with its activities. The company should look into the valuable activities so as to provide competitive advantage. Notably, many people request the company to open branches in their areas. This shows that this company provides quality services that are why there is a high demand. In order to gain cost advantage, this step analysis activities are important.

Trader Joe Company should identify the support and primary activities. These services include selling and marketing. This activity mainly entails on how work should be done to deliver customer value. The other strategy is identifying the total cost of each activity in regards to the product for instance costs for labor intensive activities will be driven by factors like working hours, wage rate, the speed. Thus, these factors have to be considered when looking at the cost which drivers every activity. The company should also identify opportunities to reduce the costs. This is because reduction of the costs of cost drivers such as wages will lead to the reduction in price of the product.

In conclusion, establishing the links between the activities in the company is a very important aspect for instead reduction of cost in some of the activities many result to reduction of costs in subsequent activities. This means that, identifying the links between different activities may lead to the enlightenment of how costs improve thus affecting the whole value chain positively.