Summary of Key Strengths and Weaknesses.

Strengths

The article ‘lead to revenue management transforms tech company’, addresses the importance of the L2RM process, which is beneficial in the business to business marketing.

The focal point for every B2B marketing should be to make revenue, and through the L2RM process, revenue goals can easily be met.

The article strongly indicates the importance of leads in B2B marketing, which is essential in supporting the revenue goal of the organization and aligns marketing activities and goals with sales results.

Through the L2RM approach of finding lead generation, nurturing, and finding qualification, followed by the sales process and lastly, getting revenue enables firms to strategize its B2B process to achieving a goal.

B2B marketing strategy aims to build relationships between various parties; therefore, lead life cycle must be applied.

B2B marketing strategy of a company is important for company management and employees. Hence the article showing that the leading B2B marketing challenges revolve around leads is a great factor for consideration.These challenges include generating more leads, reaching decisionmakers, and improving the lead qualities.

Providing a percentage for the extent of risk of these challenges enables firms to plan for its process of B2B marketing.

Weaknesses

The B2B marketing process insists on creating a relationship even after making sales to the identified leads. However, the article shows that the L2RM model ends after a firm has received revenue, hence may fail to work for the B2B process.

The article is also limited to technology products, of which the same strategies may fail to apply for the service companies.

Also, the article does not provide the methods or ways for finding the leads for marketing. Generation of the lead is an essential step in marketing; hence organizations need to be aware of the techniques to use to identify the best leads.

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