Running Head: Front End Needs Analysis for the Teddy Bears site

Name:

Course Name:

Institution:

Tutor:

Date:

Target audience

Teddy Bear site offers the best solution for those who love teddy bear and plush. It is an enthusiastic site where an individual can acquire accurate and reliable information. Before designing the site, it is important to consider the target audience so as to know how to meet their needs and demands. Basically, female represent the greatest percentage of the target audience. The female to be targeted is between ages 20-40 years. On average, they should be earning family income of $70,000 annually. The secondary audiences are young children who are sometimes influencers. So there is need to put the Teddy Bears visible to kids (Teddy Bear Friends Company, 2010).

Demographic characteristics of the audience

Globally, enlightened women are the potential customers of teddy bears. Notably, students in colleges who have a lot of interests in internet technologies have can be valuable audience. Hairdressers, teachers and bus drivers are some of the professionals who tend to purchase teddy bear, thus often visit the Teddy Bear site. As stated above, these audiences should be between ages 20-50 years. Mostly, unmarried women tend to like the product more than married women because they consider them to represent children. Some teddy bears are expensive to purchase. Therefore, the target audience should earn average income of $70,000 per year. People who are interested in unique lifestyles value teddy bears. People who value leisure and fun are likely to be attracted by the site. Those individuals who are interested in exploring new things are likely to visit the site (Teddy Bear Friends Company, 2010).

Color Scheme of the client

Customize teddy bears to fit the décor of the buyers. Normally, consumers of teddy bears tend to pay for higher prices for customized products. Therefore, the products can be customized by painting them in color that matches various designs of clients. The bright colored teddy bears is quite appealing to customers (Teddy Bear Friends Company, 2010).

Other Possible Teddy Bear Sites

There is numerous teddy bear sites that have been designed in the past. This include Bear Pawsibilities, Teddy Bear Power, NataStein Teddy-Kunst, Ess D’ Ess Bears, jennylovesbenny boutique Bears, Granny Doodle, L’ours tombe des etoiles, Kevinton Bears and Binkibears among others. Some of these were established long time ago; therefore they have acquired enough customer bases. Therefore, this implies that the new site should be design uniquely to attract clients within the shortest time possible (Huggable Teddy Bear Company, 2010).

The Purpose of the site

With many ways of reaching the customers, the sites offers customized marketing programs that cover web advertising at lower rates. It offers great value added packages for teddy bear producers and advertisers. The site brings update information about all versions of teddy bears. Therefore, go for the site and plush valuable information concerning the product. The site is devoted to teddy bear lovers collectors and crafters. With various links and articles, the site offers valuable information about teddy bears. The site carries information on individual teddy bear collection, the newly made teddy bear, teddy care tips and numerous bear links (Huggable Teddy Bear Company, 2010).

With the emergence of new technologies, most business activities have been done electronically. Therefore, in order to garner large numbers of customers, the site ought to be an e-commerce. Through e-commerce, the company can allow online shopping, and these guarantee better services to the clients. The clients would be able to attract more customers thus increasing their profits. E-commerce guarantees safest way of doing transactions.

Timeline for Completion of the sites

Teddy Bear Site designing and developing should take place within just few weeks. Once the site has is up, advanced features can be developed. Before starting the process, the development staff should ensure that all materials are available. These include computers connected to the interne, primary email address and Internet Service Provider (ISP). The developers should convert all the appropriate information to text format, gather all the graphics and keep this information in safe place. This would take about 60 hours (Cravens, 2005).

Initial web page is constructed using the information gathered. This can be completed within 40 hours.

This is followed by artwork design which is then submitted to appropriate staff for scrutiny: Estimated timings: Estimated timings: 35 hours

Once artwork has been created and agreed upon, it can be added to extra web pages and the entire teddy bear site is developed and completed. Estimated timing: 50 hours

Once the site has been developed, it should be uploaded to the appropriate server. Estimated timing: 4 hours

When the site is fully operating from the chosen server, the developer should release the web site address to the company’s management who can then make use of the site. Beta testing is done and necessary changes can be made. Estimated timing: 4 working days (Cravens, 2005).

After beta testing, the site should be marketed online to the targeted audiences. Estimated timings: 15 hours

The company can also market the web site offline. Estimated timing: ongoing.

The images used in the site are very influential. In order to attract attention of many people around the world, it is important to use images of certain celebrities. Customers tend to associate celebrities with superior products. Therefore, using images and photos of such personalities will make the site appealing to the customers. The artists should be displayed while holding the teddy bear (Teddy Bear Friends Company, 2010).

In order to arrive at the best valuation on client’s teddy bears, it is probably important to appoint bear expert to prepare the content of the site. Content is the livelihood of the teddy bear site. It is the medium that communicate with search engines about the site. Content announce the existence of a site. Therefore, there is need to have an experienced content expert who can write a superior and keyword rich content in the website. A good designer will produce attractive site appealing to large number of customers. The content expert should be creative enough so as to produce quality site which contain valuable information. The expert utilizes his/her expertise skills. Basically, customers associate best content with best products (Cravens, 2005).

References Lists

Cravens, J. (2005). Web Site Development. New York: Cengage Learning Publishers.

Huggable Teddy Bear Company (2010). Personalized Teddy Bears Gifts. Retrieved October 27, 2010, from

HYPERLINK “http://www.huggableteddybears.com/” http://www.huggableteddybears.com/

Teddy Bear Friends Company (2010). 2010 Media Kit. Retrieved October 27, 2010, from

HYPERLINK “http://www.teddybearandfriends.com/advertise/2010%20TBF%20Media%20Kit-LR.pdf” http://www.teddybearandfriends.com/advertise/2010%20TBF%20Media%20Kit-LR.pdf