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August 7, 2022 by admin

ELECTRONIC COMMERCE

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ELECTRONIC COMMERCE

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Introduction

Electronic commerce also known as E commerce grew as a way of developing the traditions of new business approaches of retail online trade. With the emergence of the internet, the electronic commerce evolved through various processes where the buying, selling, marketing, bargaining of business goods and services has been conducted online with a lot of ease. Previously, the internet was not such user friendly and people were not even capable of using it easily. Fortunately, with the emergence of the web, which is a much comprehensible and user friendly approach, the E-commerce started gaining it peak into the market.

Additionally, the internet changed with a lot of speed, and it was seen that the technology advances made the social networking easier for the users taking the web to the horizon. Therefore, the commerce via the internet changed reshaped greatly since the people could use the internet with a lot of ease. There are various factors that promotes E-commerce changes because it is the efficient and profitable relationship it builds with consumers and the favorite brands. Certainly, consumer behavior is an important factor in the current E-Commerce boom.

Some of the primary future objectives that will reflect the growing of E-commerce trends and impact on the business include online store upgradation, remarketing, personalization, cross-channel integration, scalability, M-commerce, online loyalty, adding human elements that sells, shipping differentiation and interactive product display will replace images. With regards to online store upgradation, Constant customization and innovation of your website will broaden your horizons of trade. The developments show that E-Commerce will impel consumers towards choices by offering quite a few services and products with nice-looking methods to attract online visitors. Moreover, Businesses of any scale should highlight themselves in the market. In this context, E-Commerce has the advantage of a new tactic commonly referred as re-marketing, to make the potential customer take unrelenting interest in the services and products with constant exposures. Additionally, a consumer who sees a money-making that is attractive that they have by no means seen before really know-how re-marketing. For instance, if a possible customer visits an online shopping website and leaves exclusive of purchasing any product, those consumers can be trailed on the Internet and the requisite ads and promotional in turn can then be publicized on the Web pages the buyer browses to draw them back. Custom-made buyer know-how is becoming more accepted in their ability to pull together information about the clients. As a result, they are expecting traders to distribute one-of kind skills every time. Study shows that customization will compel the development of E-Commerce. It is anticipated that the outlay of obtaining a new client is twenty one times higher than keeping hold of an existing one. On the way to increase buyer time value and build up Web loyalty, merchants are centering of attention on branding and delivery options, by this means establishing the shopping know-how hassle-free to incentivize it to existing customers. With the correct investments and strategies, online traders can truly transform E-Commerce into a greater market share and enhanced growth in sales. Despite all the bells and whistles, most E-Commerce websites and applications are no less than electronic catalogs. Countless may be short of the individual element – those elements that persuade you to adjust your mind. Therefore, if there are no blows and no human being touches, the vendor may resist maintaining a good situation in the market. As a result, this approach is widely shifting thanks to self-motivated and pioneering Web technologies.

Customers and sellers become more hesitant with abundant services and products at their disposal. Furthermore, images are not always a true to life tool for consumers to critic online goods. Nonetheless, product exhibition videos are attractive to attend to these needs. Community network incorporation has aided online traders to share videos and images via Twitter, Facebook, and YouTube among other sites available. Social shopping imperative are endlessly developing. This shopping tendency influences traders to control social shopping amalgamation. Up to now, E-Commerce has perceived shipping as an outlay of doing commerce. The significance of accomplishment network and same-day deliverance has been extensively attended. Nevertheless, most products have not professionally invested in the post-transaction practice. This loom might revolutionize in the forthcoming years. Through paying more concentration to realization abilities, brands distinguish themselves through an increase of shipping clubs, and delivery curriculum among many other opportunities. With the growing use of receptive Web design and application, E-Commerce has recognized the necessity for mobile integration.

Moreover, from the perception of the user crossing point, online business will go on to adapt and create the utmost exploitation of the dissimilar screens of the devices from anywhere they are being accessed. Nevertheless, there will not be one E-Commerce location for a portable device and an additional for a desktop. As an alternative, there will be one website which will get used to it to be perceived in an ultimate manner on any display size, be a 46 inch TV screen, a mobile device, a 24 inch monitor or any other device from which user’s access websites. Finally, the user familiarity will be the same transversely all these devices. Growth and Scalability go hand-in-hand.

In conclusion, nowadays, retailers are centering of attention more on crafting an E-Commerce system that can get hold of a large sector of market share. On the other hand, many people have overlooked the back end of the function and their realization systems are struggling to carry on. With the intention of accommodate potential development and meet mass prospect, the greater part of online traders proactively evaluate their capacity to swiftly scale for upper order amount.

Bibliography

Moukas, Alexandros, Carles Sierra, and Fredrik Ygge. 2000. Agent mediated electronic commerce II: towards next-generation agent-based electronic commerce systems. Berlin: Springer.

Schneider, Gary P., and James T. Perry. 2000. Electronic commerce. Cambridge, Mass: Course Technology

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August 7, 2022 by admin

Electronic Commerce

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Book needed

http://robertdaigle.com/wp-content/uploads/2011/10/20105_ElectronicCommerce_9th_0538469242.pdf

Chapter 4

E3—You have been employed by HGTV to sell space on its site to advertisers. Create a memo

of approximately 300 words in which you describe the advantages of advertising on HGTV

in a form that the HGTV sales team can use as a resource when they are making presentations to potential advertisers. You may choose to promote space on the main page, other

specific pages, or all pages. You may also choose to include the advantages of HGTV’s

permission-based e-mail marketing system as part of the promotional package. Be

prepared to explain why your promotional strategy should work.

C1. Oxfam

Oxfam’s success and growth was due to many dedicated volunteers and donors who

continued and expanded their financial support of the organization. In the 1960s, Oxfam began

to generate significant revenues from its retail stores. These shops, located throughout Great

Britain, accept donations of goods and handcrafted items from overseas for resale. Today, those

stores number more than 800 and are staffed by more than 20,000 volunteers.

Oxfam often deals with humanitarian disasters that are beyond the scope of its resources.

In these cases, the organization provides aid by mobilizing an international lobbying staff that has

contacts with key aid agencies based in other countries, governments in the affected area, and the

United Nations.

In 1996, Oxfam opened a Web site to provide information about its efforts to supporters and

potential donors. The Web site included detailed reports on Oxfam’s work, past and present, and

allows site visitors to make donations to the organization. Although Oxfam gladly accepts any

donations, it encourages supporters to commit to a continuing relationship by making regular

donations. In exchange, it provides regular updates about its activities on the Web site and

through an e-mailed monthly newsletter. The Web site includes a sign-up page for the e-mail

newsletter, which goes out to several hundred thousand supporters.

Oxfam has been involved in relief work in Sudan since the 1970s, when it provided help to

Ugandan refugees in the southern part of the country. More recently, Oxfam was an early

responder to the 2004 crisis in that country. Oxfam set up sanitary facilities and provided clean

drinking water in camps set up for thousands of displaced people fleeing pro-government Arab

militias. The need in Sudan rapidly exceeded Oxfam’s capacity and it decided to use e-mail to

mobilize support for the project.

Oxfam planned an e-mail campaign that would send three e-mails in HTML format to

supporters on its existing e-mail list over a six-week period. The first e-mail included a photo of

children in one of the camps. The text of the e-mail message described Oxfam’s efforts to provide

clean water to the displaced people living in the Sudanese camps. The e-mail included links in two

places that took recipients to a Web page that had been created specifically to receive visitors

responding to that e-mail message. The Web page allowed visitors to make a donation and asked

them to provide their e-mail addresses, which would be used to send updates on the Sudan project. A second e-mail was sent two weeks later to addresses on the list that had not yet responded.

This second e-mail included a video file that played automatically when the e-mail was opened.

The video conveyed the message that Oxfam had delivered $300,000 in aid to the camps but that

more help was urgently needed in the region. This second e-mail included three links that led to

the Web page created for the first e-mail. Two weeks later, a final e-mail was sent to addresses

on the list that had not responded to either of the first two e-mails. This third e-mail included an

audio recording in which Oxfam’s executive director made a plea for the cause. The e-mail also

included text that provided examples of which aid items could be provided for specific donation

amounts.

Oxfam’s three-part e-mail campaign was considered a success by direct marketing

standards. The first e-mail was opened by 32 percent of recipients and had a click-through rate

of 8 percent. The second e-mail had similar, but somewhat higher, results (33 percent opened,

10 percent clicked-through). Ninety percent of those who opened the e-mail watched the video.

The third e-mail continued the slightly increasing trends for opening and attention (34 percent

opened, and 94 percent listened to the audio), but the click-through rate was much higher than the previous two e-mails (14 percent). Also, the dollar amount of donations increased with each

subsequent e-mailing. The e-mail campaign raised more than $450,000 in its six-week period.

Oxfam coordinated this e-mail effort with other awareness activities it was conducting in the

same time period. The organization sent letters to supporters who had not provided e-mail

addresses and ran ads in two newspapers (The Independent and The Guardian) that carried

messages similar to those in the e-mails.

——————-

needs answering

2. Oxfam used only its existing e-mail list for this campaign; it did not purchase (or borrow

from other charitable organizations) any additional e-mail addresses. Evaluate this decision.

In about 300 words explain the advantages and disadvantages of acquiring other e-mail

addresses for a campaign of this nature.

5. A manager at Oxfam might be tempted to conclude that the sequence of formats used in

the e-mail messages was related to the increase in donations over the six weeks of the

campaign. In about 100 words, present at least two reasons why this would be an incorrect

conclusion.