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Agenda Setting

Agenda Setting

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Agenda setting signifies the aptitude of the news media to impact the significance put on the subjects of the public agenda. It is the establishment of concern and public awareness of relevant problems by the newscast media. The study of agenda-setting denotes the manner media tries to impact audiences, and create a hierarchy of news frequency (Kim et al., 2017). The agenda-setting by media is guided by the media’s bias on things such as culture, economy, and politics. The five pubic issues that are most important to me include general wellbeing, poverty, political corruption, racial discrimination, and economic deprivation.

On the print copy of Dallas Morning News, the rank order from the most important news story to the least important in the front page include Texas attorney general alleged link to corruption, the United States election coverage, officer hurt in exchange gunfire in Dallas, Coronavirus update, and woman arrested after attacking a man in Southeast Oak Cliff. 

According to my list and that of Dallas Morning News, two of the news relates. In my list, I considered general wellbeing and political corruption as public issues that are most important to me. In the Dallas newspaper, the Coronavirus update relates to the wellbeing subject I chose while the Texas attorney general corruption allegation relates to political corruption. In difference to the great views of the direct impacts model, the agenda-setting theory specified that media control the problems that concern the public compared to the public’s views (Dragu & Fan, 2016). In this model, the concerns that get the greatest attention from mass media turn out to be the matters that the public debate, discuss, and demand action on. This denotes that the media is determining what concerns and narratives the public contemplate about. Agenda setting is very powerful in the media effects since the public agenda influences the policy agenda, which denotes that individuals will attempt to focus on problems that the public wants to hear about.

Reference

Dragu, T., & Fan, X. (2016). An agenda-setting theory of electoral competition The Journal of Politics, 78(4), 1170-1183

Kim, Y., Kim, Y., & Zhou, S. (2017). Theoretical and methodological trends of agenda-setting theory: A thematic analysis of the last four decades of research. The agenda setting journal, 1(1), 5-22

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Agenda Setting

Agenda Setting

A key aspect of the policy process is agenda setting. How do topics get on that agenda? Agenda setting requires the support of stakeholders to move the issue forward. In this week’s media presentation, Dr. Kathleen White outlines the policy process and discusses how to move issues into the policy arena through agenda setting. The ultimate goal is to gain the attention of leadership whether at the organizational, local, state, national, or international level.

To prepare:

  • Review      this week’s media presentation, focusing on the insights shared by Dr.      White and Dr. Stanley on agenda setting and identification of      stakeholders.
  • Brainstorm      clinical practice issues that you believe are worthy of being on your      organization’s systematic agenda.
  • Who      are the stakeholders who would be interested in this clinical practice      issue?

By tomorrow 03/14/2018 3pm, write a minimum of 550 words in APA format with at least 3 scholarly references from the list of required readings below. Include the level one headings as numbered below”

Post a cohesive response that addresses the following:

1) In the first line of your posting, identify the clinical practice issue you would like to see on your organization’s systematic agenda.

2) What strategies would you use to inform stakeholders and persuade them of the importance of your identified clinical practice issue?

Required Readings

Hyder, A., Syed, S., Puvanachandra, P., Bloom, G., Sundaram, S., Mahmood, S., … Peters, D. (2010). Stakeholder analysis for health research: case studies from low- and middle-income countries. Public Health, 124(3), 159–166.

This study demonstrates how the engagement of stakeholders in research and policy making can assist in the successful implementation of policy proposals. The authors propose that by engaging stakeholders, researchers and policy makers are provided with multiple perspectives on proposed policies, which can lead to greater success with policy adoption and implementation.

Lavis, J. N., Permanand, G., Oxman, A. D., Lewin, S., & Fretheim, A. (2009). SUPPORT Tools for evidence-informed health Policymaking (STP) 13: Preparing and using policy briefs to support evidence-informed policymaking. Health Research Policy & Systems, 71–79. doi: 10.1186/1478-4505-7-S1-S13

The purpose of a policy brief is to communicate an issue clearly and definitively to policy makers. The authors of this article propose an outline for policy briefs and also stress the importance of using research when creating a policy brief.

Lowery, B. (2009). Obesity, bariatric nursing, and the policy process: The connecting points for patient advocacy. Bariatric Nursing & Surgical Patient Care, 4(2), 133–138.

This article provides an example of nurse involvement in policy making by examining a bariatric nursing issue. The author stresses that nurses, in their patient-advocacy role, have a responsibility to be involved in the health care policy process.

Moore, K. (2006). How can basic research on children and families be useful for the policy process? Merrill-Palmer Quarterly, 52(2), 365–375.

Institute of Medicine. (2010). The future of nursing: Leading change, advancing health: Report recommendations. Retrieved from http://www.nationalacademies.org/hmd/~/media/Files/Report%20Files/2010/The-Future-of-Nursing/Future%20of%20Nursing%202010%20Recommendations.pdf

Introduced in Week 2, this IOM report highlights four key recommendations in its proposal for the future directions of the nursing profession. These recommendations focus on nursing practice, education and training, partnerships with other healthcare professionals, and workforce planning and policymaking.

National Center for Policy Analysis (2010). Ideas changing the world: Free-market health care policy. Retrieved from http://www.ncpa.org/healthcare/

The NCPA is a nonprofit, nonpartisan organization that promotes private sector solutions to public policy issues.

Slack, B. (2011). The policy process. Retrieved from http://people.hofstra.edu/geotrans/eng/methods/ch9c2en.html 

The author presents a policy-making framework and provides details on the four steps of that process: problem definition, policy objectives and options, policy implementation, and policy evaluation and maintenance.

Required Media

Laureate Education, Inc. (Executive Producer). (2011). Healthcare policy and advocacy: Agenda setting and the policy process. Baltimore: Author. 

Note: The approximate length of this media piece is 17 minutes.

Dr. Kathleen White and Dr. Joan Stanley share their insights into agenda setting and how issues are moved forward into the policy process.

Optional Resources

Barnes, M., Hanson, C., Novilla, L., Meacham, A., McIntyre, E., & Erickson, B. (2008). Analysis of media agenda setting during and after Hurricane Katrina: Implications for emergency preparedness, disaster response, and disaster policy. American Journal of Public Health, 98(4), 604–610.

Jennings, C. (2002). The power of the policy brief. Policy, Politics & Nursing Practice, 3(3), 261–263. doi: 10.1177/152715440200300310

Neumann, P. J., Palmer, J. A., Daniels, N., Quigley, K., Gold, M. R., & Chao, S. (2008). A strategic plan for integrating cost-effectiveness analysis into the US health care system. American Journal of Managed Care, 14(4), 185-188.

Plan, Policy, Procedure Relationship Diagram. (n.d.). Retrieved from http://www.informationsecurityintel.com/docs/Fig.%204.3.pdf

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