Overview and Key Findings of the 2018 Report

This is an article on digital news report developed in 2018 that was carried out after a green shoot that happened in 2017 bringing hope to the news industry. These changes happen as a change to many media companies that shifted to their approach model to the development of higher quality content as the emphasis was made of the reader payment. The use of social media for news according to the article is being reversed with these medial shifting to subscriptions. With trust, quality and reliability of the information being incorporated to respond to the political and consumer needs. The article developed a summary of the most important findings reviewing the social media reverse and use of charts to display the proportion of usages across various countries.

The article report strikes as applied research. As it does not seek to expand knowledge on existing literature but rather developed to solve a particular problem which in this case is the emerging of green shoots that lead to social media reverse as more countries adopted the subscription method for higher quality content that is focused at the reader payment.

The research is a combination of both qualitative and quantitative research approach as the report seeks to address the observed regression in the use of social media for news content with consumers opting for subscription channels. The study looks into why and how they can improve towards the new hope through a shift of models in the media companies. Through the use of qualitative research approach in-depth understanding of the issue of shifting models is understood clearly. The research incorporated the use of quantitative research methods whereby through collecting data and analyzing it through mathematical methods to explain a certain phenomenon whereby in this case the user of data to evaluate the number of people that used social media platforms for news across various countries and select markets.

The results are believable as they are based on actual respondents. The respondents approached from 40 countries in this survey were identified as crucial in determining the representativeness of research and findings. The accuracy and level of consistency of the results read in the article qualify it to be reliable hence believable. The presentation of the findings shows a level of professionalism involved thus making the results believable.

The study in the articles was developed using a hypothesis statement. The statement of the hypothesis highlighted a new hope for the media industry that was seen through an emerged green shoot. The study focused on the shift of model for the media houses and how they reversed from social media towards developing higher quality content and reader payment emphasis.

With a presumed relationship in the hypothesis, the cause developed to become an independent variable as the effect is the dependent variable. The study report developed the green shoot as the cause of this study to be the independent variable with a change of models for the media companies becoming the dependent variable.

The study used a model to makes sense and connect the variables in a way that it can be generalized to solve other similar problems. The study underlies and refers to the era of digital disruption that developed issues with the confidence and reliability of news in social media. That has seen the highlight of inaccurate news termed as fake news with other governments using this as a platform to decline social and media freedom.

Works Cited

Newman, Nic, et al. “Overview and Key Findings of the 2018 Report.” Digital News Report, 30 May 2018, http://www.digitalnewsreport.org/survey/2018/overview-key-findings-2018/.