Customers And Employees Emerge As The Primary Elements To Any Business

Introduction

For any business to capture the international market, it is exceedingly crucial to consider the connectedness of the business, in terms, of employees and customers. Customers and employees emerge as the most vital aspects to any business because they are the primary elements to any business; without customers it is difficult to make sales and without employees, it is also difficult to move the business forward because a business will always require employees in order to ensure that the production and supply of services and commodities is maintained. Therefore, it is crucial for any business to consider establishing a cordial relationship with employees and customers. In this assignment, the business under consideration is increasing its operations to an international level; hence, this assignment will deal with how the business can embrace connectedness, empower employees, engage customers, amplify innovation with partnerships, and lead in the connected era.

One of the issues affecting the business under consideration is the establishment of a good customer relationship. Since the business has an intention of expanding its operations to a global level, it has to establish a strong foundation for its customers. A good establishment of customers will ensure that the business becomes successful in the global market. Another issue facing the business as it enters the global market is the adoption of new technology in the production process. The business has not fully integrated the new developments in technology in its operation system, but since it is seeking a global level expansion, it will need to integrate new developments in technology in its operations in order to fit the global market. Besides, the business is also faced with the issue of maintaining its innovative employees and keeping them updated with the current issues affecting the business in the global market such as training employees in adopting the new technologies. In addition, the business is faced with the issue of increasing its productivity in order to meet the demand at the global level; this implies that the business will require to look for ways that it can enhance its productivity in order to meet the increasing demand at the global level.

As the CEO, the most vital thing that matters to the business is having a good relationship between the customers and employees. Customers are considered as the primary key to this business while employees are regarded as the most crucial people in satisfying the customers’ needs. This means that, as the CEO, it will be vital ensuring employees’ and customers’ considerations are always put in front of all things so as to ensure that there is no problem existing among the employees and customers with the entire business. In case of any problem concerning employees and customers, the problem will need to be resolved with the seriousness it deserves and within a short duration, or promptly.

The business will embrace connectedness through ensuring that it establishes an excellent relationship with the customers and employees through effective communication. In ensuring effective communication between the business and customers, the business will use the business’ website. Through the website, the customers will be capable of communicating effectively with the business; for example, customers can be capable of ordering for the commodities and services that they need and view any service provided by the business that they require. This is crucial for easy dealing with the business since customers will be capable of viewing and purchasing the commodities and services of the business without visiting the physical location of the business (Winsor 92). Besides, the business will also focus on using the social media in communicating effectively with customers and employees. Through the use of the social media such as the Facebook and Twitter, the customers will be capable of sharing their opinions regarding the services and commodities provided by the business (Winsor 111). This is crucial to the business because the business will be capable of matching the tastes and preferences of the customers in providing commodities and services. Besides, through the social media, the customers will also be capable of providing their views regarding what improvements the business need to consider in satisfying the customers.

On the other hand, the business should consider enhancing effective communication between the employees and all the departments through the social media since the social media will be easy to use and incorporate into the business system. Besides, for effective communication between the business and the employees, the business should consider creating a departmental breakdown of information; for example, every department will need to forward the problems of its employees to the HR department in order to reach the CEO within time. This will ensure the provision of timely solution to problems affecting employees in the business. In addition, the business should also ensure that it adopts a culture of holding regular meetings with its employees so as to ensure that employees’ demands are heard and resolved within a short period (Huq 98).

The partners to this business are exceedingly vital since they help the business in realizing expansion and growth. One of the most valued partners to this business will be suppliers; the business has to ensure that it maintains a healthy relationship and connection with its suppliers so as to ensure that the suppliers will be capable of supplying the raw materials utilized by the business within the time required (Thomas 128). Timely supply will be vital to the business since it will ensure that there the company is capable of meeting the expanding global demand at any particular time. The business should also be ready to engage with the suppliers in order to ensure that they will always supply the required supplies within time at a given rate. This will eliminate the likelihood of suppliers refusing to supply the required raw materials within time since all their problems will be dealt with accordingly by the business. As a result of a healthy relationship with the suppliers, the business will be capable of realizing the provision of the required global demand; therefore leading to the growth of the business. In order to ensure innovations within its operations, the business will need to encourage new innovations into the business through the creation of a reward system. The rewards will ensure that the business partners become innovative, which will help the business in its expansion plan.

In ensuring the development of employees, the business will need to undergo a regular training which will make the employees more productive. On work training will be exceedingly vital since it will help employees in acquiring the required skills in the performing their duties. Since the business is considering the adoption of new technologies in order to enhance its global performance, it will be essential to train the employees on how to use the emerging technologies in solving problems of the business (Gundling 102). Other than providing training services to the employees, it will also be essential to provide recreation services to employees; this will help in developing the employees and enhancing their productivity, which will aid in meeting the demand of the global market.

In addition, it will be vital to empower employees through values. One such value will entail paying employees commensurate to their input. This implies that the employees will receive payment for every input without forfeiting. Paying employees commensurate to their input is likely to improve the performance of employees leading to the expansion of the business. Besides, it is also likely to boost their morale in performing their duties and eliminate the free rider problem since an employee will be rewarded on the basis of his performance, but not on a team’s performance (Goetsch 96). Another way of empowering the employees is through maintaining honesty and trust to the employees. Through trust and honesty, the business will be capable of considering ethical treatments to employees, which is of importance in ensuring the empowerment of employees (Murrell and Mimi 72). On the other hand, for the business to ensure that it leads in the connected era, it will need to incorporate the use of emerging technologies in its operations. The use of emerging technologies will help the business in reducing its costs of operations at the global level and fitting in the global competition with other international businesses.

Works Cited

Goetsch, L D. Developmental Leadership: Equipping, Enabling, and Empowering Employees for Peak Performance. Bloomington, Ind.: Trafford Publishing, 2011. Print.

Gundling, Ernest, and Anita Zanchettin. Global Diversity: Winning Customers and Engaging Employees Within World Markets. Boston: Nicholas Brealey International, 2007. Print.

Huq, Rozana. Employee Empowerment: The Rhetoric and the Reality. Axminster, Devon: Triarchy Press, 2010. Print.

Murrell, Kenneth L, and Mimi, Meredith. Empowering Employees. New York: McGraw-Hill, 2000. Print.

Thomas, John C. Citizen, Customer, Partner: Engaging the Public in Public Management. Armonk, N.Y: Sharpe, 2012. Print.

Winsor, John. Beyond the Brand: Why Engaging the Right Customers Is Essential to Winning in Business. Chicago: Dearborn Trade Pub, 2004. Print.