Outline the threats in Harley-Davidson’s external environmental. Which threats pose the greatest short-term and long-term risks for the company? ·         Identify the company’s core competencies. Given the existing situation, does Harley-Davidson have a competitive advantage that is sustainable? ·         Define Harley-Davidson’s business strategy. Based on your analysis, do you recommend any changes in strategy to address the threats facing the company? ·         Evaluate international conditions and the company’s performance outside of the U.S. What options are available to support Harley-Davidson’s overseas expansion? Use the following outline Harley Davidson response.  I.                                         IntroductionII.                                       Current Situation/Issues/Problems (List and Discuss)III.                                    Alternatives for Each Issue/ProblemIV.                                     Selection of, and Justification for, Selected AlternativeV.                                       ConclusionVI.                                     Appendix A – Current Scenario & Analysis – Research Assignment Rubric for Textbook Cases (Rubric 2)  Significantly Exceeds Minimum StandardsMeets or Somewhat ExceedsMinimum Standards Fails to Meet Standards Introduction  5 points 3-4 points 0-2 points Current Situation/ Issues/Problems (List and Discuss) Able to list and correctly discuss all issues.14-15 pointsAble to list and adequately discuss most issues.10-14 pointsFailed to list and adequately discuss few or discussed no issues. 0-9 points Alternatives for Each Issue/Problem – List advantages and disadvantages of eachalternative Able to list correct alternatives and their advantages anddisadvantages for each issue 24-25 pointsAble to list adequate alternatives and their advantages anddisadvantages for most issues18-24 pointsFailed to list adequate alternatives and their advantages anddisadvantages for various issues.0-17 points Selection of, andJustification for, SelectedAlternative Able to select correct alternative(s), and provide from textbook correctjustification for them.  19-20 pointsSomewhat able to select correct alternative(s) and provide textbookjustification for them.  13-19 pointsFailed to select correct alternative(s) and/or to provide textbookjustification for them. 0-12 points Conclusion4-5 points3-4 points0-2 points Appendix A – CurrentScenario – Research – Where is the organization now?  Analyze the current scenario Able to correctly determine and analyze currentsituation for organization incase and provide references from research as well as textbook.29-30 points Somewhat able to correctly determine and analyzecurrent situation fororganization in case and to provide references fromresearch as well as textbook. 23-29 points Failed to correctly determine and analyzecurrent situation fororganization in case and/or to provide references fromresearch as well as textbook. 0-22 points Total 95-100 points  70-94 0-64  Paper will be checked by Turnitin for plagarism. Please only original submissions. Attachments: threats_in_harley.docx