628_10_Summaries and Analyses (1 academic and 2 nonacademic)Please use the PDF Article below for the summary and analysisArticle is about: Networks of Desire: HowTechnology Increases Our Passion to ConsumeBackground (aka ‘why we are tormenting you thusly’:-D): A great way to curry favor with managers is to make them look good.Managers often have little time to stay current on developments in technology,particularly longer articles or thought-provoking lectures. Knowledge, though,is power, and it’s important for everyone – and particularly essential forthose in decision-making positions – to know the latest discussions,discoveries, and dilemmas that are out there. A great skill to hone is theability to distill a longer item to its essence by summarizing and analyzingits content and points for another. Pretend your manager needs to have asurprise power lunch with her or his manager and doesn’t have time to getcurrent on the latest developments in data in information technology,particularly business intelligence, data mining, and data analytics. Rubric:1-The first 250 words will be: Academic Item (Summaries and Analyses)2-Thew Second 250 words will be: Non-Academic Item (Summaries andAnalyses)You ride to the rescue, bearing two one-page (250 words)documents, summarizing both an academic/scholarly item (since you have accessto a University library even as an alumni and a more popular (yet stilledited and vetted) item you found on the InternetIt’s okay to reference classic items, as long as you can pointout in your analysis why the item is still relevant or has historical value.at least 250 words, not including the question text itself),using your own words. Please include, as well:1.An APA/MLA/Chicago/etc. reference for the item – basically,let your professor and your classmates know how to find it if we want toread/watch it.2.TL;DR3.Why you chose this item.4.A brief summary of the main points that the author made in theitem.5.An analysis of the item. Points to address (all 7 of them): 1)Did the author have a clear purpose for the item? What makes you believe so? 2)Was this purpose accomplished? How? 3) Did the author present compellingevidence to support main points? 4) Does the item have gaps? What sort? 5) Didthe author present the information in a way that readers would find appealing?In what way? 6) Is the world a better place for this item being written/given?How? 7) How does this item relate to the real world, either business-wise, orpersonally? If it doesn’t, state why.Reference is needed please.