Scenario Marketing As the marketing manager of a major franchise, your job will be to perform thedaily tasks of a marketing manager. Select one of the franchise companies below for which you would like to beMarketing Manager.Edible Arrangements® – Edible fruit baskets – Creates fresh fruit arrangementsand gourmet chocolate dipped fruit to order.Cartridge World® – Cartridge Company – carries a complete line of both inkjet andtoner printer cartridges. Offers both remanufactured and Original Brand (OEM)ink and toner cartridges for nearly all brands of printers, copiers, fax andpostage machines.Liberty Tax Service® – Taxes – provides tax service to both consumers andbusinesses.AssumptionsYour plan is to aggressively go after the consumer and business marketcreating dual revenue streams. Your marketing strategy, research marketingmix and customer relationship marketing will be different for bothgroups.In this scenario, you will be responsible for conducting the followingtasks:Observing and analyzing market trendsExamining competitors’ products and servicesInvestigating ways of improving existing products and services, andincreasing profitabilityIdentifying target markets and developing strategies to communicate withthemAssignmentThere are two parts to this Assignment so be sure to complete bothparts.Part 1: The Consumer and Business MarketWrite a brief paragraph that answers the following questions. (This should not bein Question/Answer format).Which company did you choose as your focus in this Marketing ManagementAssignment?Where are the company’s headquarters located?What is the mission statement of the company you chose to study?The previous marketing manager developed an advertising campaign before themarketing strategy. How could this advertising campaign potentially createproblems for the product?Part 2: Marketing Strategy PlanningIn preparation for your first presentation to the CEO of the organization, youwill create a 3–5 page paper. You will examine how the 3 C’s (customer targets, competitors, customer valueproposition) and 4 P’s (Product, Price, Place, and Promotion) of marketingstrategy influence marketing decisions about how you can increase purchases toconsumers and increase purchases for business-to-business.Your goal is to complete the consumer and business-to-business marketing strategyplanning document. Using the bolded words as subheadings for each response asseen in the PDF of this Assignment, answer the following:SMARTGoals: Using the SMART acronym, list several objectivesyou wish to accomplish.The 3 C’s of marketing strategy:Customer Targets: Discuss thecustomer targets (target market), you should have at least two. Providefor the CEO a more specific description of which customers you (themarketing manager) want to persuade to buy the product or service.Competitors: For each customer target, identify acompetitor (brand or company) that may be able to provide the customertarget a like product that would appeal to them. ValueProposition: What do you see as the value proposition? What arereasons for customers to purchase your brand/product. Summarize into asingle paragraph.The 4 P’s of marketing strategy: Marketing Mix for theConsumer Market: Describe each of the 4 P’s as it applies toconsumers that would purchase your productProductPricePlacePromotionMarketing Mix: Business-to-Business Market: Describe each of the 4P’s as it applies to business that would purchase your productProductPricePlacePromotionCompetitive Advantage: Using one (or more) of the competitiveadvantages below, describe the components of this advantage and whycustomers will perceive them as an advantage for your product or serviceover its competitors’. Cost-based advantagePrice-based advantage Quality-based advantageDifferentiation advantagePerceived quality advantageBrand-based advantageProduct Life Cycle:Discuss the company’s products in The Product Life Cycle (PLC). Why do youthink they are in that stage? Do you think there is any possibility ofchanging the current stage of the Product Life Cycle? For instance, ifcurrent products are in the maturity stage, what can the company do to haveproducts in the Introduction or Growth stage?Increase Purchases: Consumers: Thinking of your consumer targetmarket, how can you get current customers of the product or service to buymore? Increase Purchases: Business-to-Business: Thinking of yourbusiness-to-business target market, how can you get current customers of theproduct or service to buy more? Provide a 3–5 page (APA formatted) marketing strategy plan paper with at leastthree supporting references that addresses this Assignment.