Purpose: The purpose of this two-step exercise is for you to conduct inductive and deductive research using qualitative methods. Note:it is important that you conduct the observations as two distinctevents during this class; ‘recalling’ past observations is not the sameas purposefully observing your surroundings from a sociologicalperspective, and applying two different types of reasoning to oneobservation will not be ‘truthful’ or successful.The purpose of this exercise if for you to observe one social setting or social artifact tobegin to detect patterns in human behavior – observance of norms andpotentially behaviors that deviate from the norm.  This week’s exerciseincludes two parts. First, without any prep work, you will need to go to one public place (or conduct content analysis with your social artifact) and observe the people/artifact for 25 minutes. Social Setting: Note people’s behavior, their demeanor, theirreactions/interactions to/with each other.  Social artifact: from secondto second (for TV), or page to page (for print), Note themes, sounds(i.. music), texture of page (i.e. ads in magazine), etc.  Second,you will develop a research design with research problem, hypothesisand operational definitions for variables; then you will conduct another 25 minutes of observations.DisclaimerOriginality of attachments will be verified by Turnitin. Both you and your instructor will receive the results.Part 11) Choose whether or not you will be conducting non-participantobservation in a social setting, or content analysis of a socialartifacta.  Social setting: this should be a public place such as a park, mall, restaurant, etc.b.  Social artifact: this may be ads in a particular magazine; one television show, a time-block of commercials, etc.2) For your inductive approach, you will simply choose a time andlocation/artifact for where you are going to conduct your observations3)   a.  Social Setting: Go to the specified location and proceed with your observations.  i.  You must be a keen social observer; a ‘peeping Tom’ in thesociological sense.  Take handwritten (recommended) and/or mental notesof: 1.  details about your chosen location (time of day, lighting, furniture, plants, sounds, temperature, smell, vibe/energy, etc)2. the people around you, not only their behavior but general informationabout their sociodemographic characteristics (age, race/ethnicity,gender, SES, etc);3.  your thoughts and feelings while making observationsSocial Artifact: At a specified time (i.e. when a particular show is), carefully observe your social artifact i. Content analysis provides a sustained, systematic way to observe andmeasure the portrayal of that reality, as opposed to the quick,impressionistic way that we normally read consume media.  Takehandwritten notes of:1.  Details about the setting in the imagesyou see (lighting, furniture, background, vibe/energy portrayed); ifaudio-visual (note sounds such as pitch of voice, music, etc)2. Note details about the people portrayed, not only their behavior butgeneral information about their sociodemographic characteristics (age,race/ethnicity, gender, SES, sexuality);4)  When you havereturned from you observation, type up your notes.  Review your notesfor patterns in behavior, socio-demographic characteristics, etc. 5) Write-up your observations using ‘thick description’ of the location(i.e. building you were in (what is the architecture like), descriptionsof people there (in terms of socio-demographic characteristics: age,race/ethnicity, gender, socio-economic status), sounds, smells,temperature, time of day and week, etc);6)  Analyze trends youidentified in your observations/content analysis.  What is a possiblesociological/theoretical explanation for the trends you observed?  Thisis best done by using sources to provide credibility to your analyses.Part 27)  Based on your initial observations and written analyses, develop aspecific research problem/question to be further investigated (i.e. thevariation in behavior of males versus females when entering a store witha glass store front)8)  Identify the key variables you are goingto be investigating, and develop an operational definition for each ofthem  (this should include at least two variables, but not more thanfour). Your operational definitions will help to provide parameters forhow record variations in your observations.9)  Write a hypothesis for what you expect to observe in your second round of observations.10)  Repeat observations/content analysisa. Social Setting – this should be done at the same social setting atapproximately the same time of day (if you can do this one week later onthe same day, it would be great!)b.  Social Artifact – thisshould be done at the same time (if commercial block), or with the sameshow, or with a different issue of the same magazine , etc.11) When you have returned from you observation, type up your notes.  Reviewyour notes for patterns in behavior, socio-demographic characteristics,etc. and how they corresponded with your expectations/hypothesis 12) Describe observations using ‘thick description’ of the location (i.e.building you were in (what is the architecture like), descriptions ofpeople there (in terms of socio-demographic characteristics: age,race/ethnicity, gender, socio-economic status), sounds, smells,temperature, time of day and week, etc);13)  Analyze your observations in terms of how they supported/did not support your hypothesis. 14) What is a possible sociological/theoretical explanation for the trendsyou observed?  This is best done by using sources to provide credibilityto your analyses.15)  Discuss the differences between yourinductive observations and your deductive observations.  How did the wayyou were observing change?  How did what you observed change?16)  Briefly describe your thoughts/feelings in the two steps.  Did you prefer one approach to the other?  Why/why not?