Strategic Business Analysis ProposalGuidelinesSelect a company and conduct its strategic business analysis (name of your start-up company)Your company analysis should be based on start-up businessFollowing the directions below and submit the assignment in one document by 5:30 p.m. on Sunday, CT.I. RationaleDescribe fully the offers of your products/services in terms of quality (high/medium)Provide your start-up’s mission statementExplain why your products/services will be well received; and the role of marketing to its continued success and future profitabilityII Executive SummaryExplain if your business/company is global products/services provider or serving both global consumer markets as well as global business organizations. Be advised that to succeed in developing a profitable business, your business venture will focus on two competitive advantages. For example, they can be quality and flexibility driven or efficiency. If you select quality, demonstrate that the demand for quality of your products/services is higher than supply (show evidence). Continue to say that your business venture’s pursuit of quality coupled with the flexibility will allow it to exploit this market opportunity. Mention that your business venture’s owner(s) and/or founder(s) relentless pursuit of quality, extensive background in (discuss their experiences) and Sheer passion will propel your business into profitability.III Current Marketing SituationTarget MarketsIndividual Consumers: Discuss the characteristics of your individual consumers and why you believe your products/services will meet their needs with great satisfaction. Explain what they appreciate and which social-economic class (demographic) they are coming from. Explain with confidence that they will have access to your offers anywhere they can find your products.Business Consumers (if any): Identify the business organizations that will be more interested in your offers. Discuss the benefit of your year-round customers’ benefits such as getting a better price but must have long-term contracts with your company. Explain how your products will be delivered to your business consumers.IV Market TrendsSupply: Explain ideas by saying that the increase in supply has reinforced demand within the last years. For example, you can say that many producers have moved to produce other goods/services due to increasing demand and higher margins.Sales: Discuss the fact that sales of your products/services are forecasted to grow at 9% per year, much more than any other similar products.Demands: Explain what is driving the demand for your products/services (tastes or preference?) Continue to explain that consumers are learning to appreciate the more sophisticated taste or preference of the products. Be very innovative while discussing your demands.V. CompetitionSay that your company faces different types of competitors. Assess entirely your major competitors in the industry and their market shares. Discuss each competitor’s strengths and competitive advantages.VI. SWOT AnalysisConduct the SWOT analysis of your company in terms of your:StrengthsWeaknessesOpportunitiesAnd threatsBe very specific by describing each situation with full sentences.StrengthsFlexibility to meet unmet needsHigh-quality product offerings that exceed competitors’ offerings on price, quality and serviceHigher than industry margins due to production efficienciesWeaknessesBusiness Venture lacks brand equityLimited marketing budget to develop brand awarenessDecreased degree of flexibility when near full productionOpportunitiesGrowing market with a significant percentage of the target market still not aware of your venture’s existenceAbility to develop long-term commercial contracts which should lower production costsThreatsOut-of-state, already-established competitor that makes customer service and flexibility its selling pointVII ObjectivesThe main objective is to position (your company’s name) as the finest producer of goods/services in its area, commanding 25% of market share within five years with the following marketing and financial objectives.Marketing Objectives:Maintain positive, steady growth each monthIncrease the number of new consumers who will become long-term customersGenerate brand equity at consumers markets as well as within the product/services industry marketsFinancial ObjectivesRealize 3% increase in gross profit margin every yearVIII Marketing StrategyProduct: Provide a wide choice of high-quality products /servicesPricing: Explain how price will be set. Be specific (bulk price versus retail price). Mention that all products will be priced competitively with respect to true substitutes.Promotion: Explain that a mixture of advertisements and networking will be used to increase visibility for your company (name your company).Distribution: Identify clearly where customers will find and purchase your products/services- if you are selling to business organizations, explain how your product will be delivered to them.IX Action ProgramsCreate consumers awareness platform regarding services offered, develop the customer base, and work toward building customer loyalty. For example increase number of transactions per client; increase number of business organizations’ accounts and generate repeat businessCommunicate the message that (name of your company) is the finest producer of high-end products/services to its target markets.Place advertisements solely for (name of your company) in both the international print media as well as in the internet media.Communicate the message to other industry members through networking with owners and managers.X Financial Projection TableFY2010FY2011FY2012FY2013Sales ForecastIndividual Customers$19,94438,89951,21271,212Business Organizations51,42872,54578,99888,998Total71,372111,444130,210160,210Direct Costs of SalesIndividual Customers2,3934,6686,1458,145Business Organizations6,1718,7059,48014,480Subtotal Direct costs of Sales8,56413,37315,62522,625Marketing expense Budget Advertising1,1001,1001,000850Other1,0501,0501,000850Total Sales & Marketing Expense2,1502,1502,0001,700Marketing Budget % of Sales3.01%1.93%1.54%1.06%XI ControlsExplain that your company’s performance will be monitored through the following parameters:Revenue: Monthly and AnnualExpense: Monthly and AnnualRepeat BusinessCustomer SatisfactionExplain/discuss clearly the 4 aforementioned subheadings