Please see attached case study ‘Nike Becomes a Technology Company,’ and write paper according to the directions below:Provide a one-page summary identifying major issues. (using resources to support)Next, Answer Case Study Questions 1 through 3 at the end of the case study. Discuss five moral dimensions of the information age as they pertain to Internet tools and technologies such as the iPad (refer to Ethical and Social Issues in Information Systems).Discuss the issue of privacy in activity trackers. What are some of the ramifications of data sharing?*Absolutely no plagiarism!  I will run it thru Turnitin.*APA cited properly.  Please have at least 2-3 sources to support your paper.CASE STUDY:NIKE BECOMES ATECHNOLOGY COMPANYNamed for the Greek goddess of victory, Nike is the biggest sportsfootwear and apparel company in the world. Nike designs, develops, andsells a variety of products and services to help in playing basketball andsoccer, as well as in running, men’s and women’s training, and other actionsports. Nike also markets sports-inspired products for children and variouscompetitive and recreational activities, such as baseball, golf, tennis,volleyball, and walking. Nike is known for its leading-edge technologies tomake its products more appealing and enhance user performance,including the advanced technology used to support the sports superstarsassociated with Nike as well as the technology used in the running shoesyou can buy online. For example, Nike Air technology uses “supergases”encased in urethane plastic to provide superior cushioning for runningshoes that minimizes stress on runners’ joints each time their feet hit theground. The make-up of the gas, the strength of the plastic, and theirplacement within the shoe give great cushioning without losingperformance. Nike Air was the first major piece of shoe technology to comeout of Nike and it has influenced every other running shoe since. Of course,Nike has been using information technology in the design and manufactureof these leading-edge products, and now it is embracing informationtechnology in new, more far-reaching ways. Some of Nike’s most recentofferings are actually information technology products. Take the Nike+ FuelBand, for example. The Fuel Band is an activity tracker that is worn on thewrist and is used with an Apple iPhone or iPad device. The Fuel Bandenables its wearers to track their physical activity, steps taken daily, andamount of calories burned. The information from the wristband is integratedinto the Nike+ online community and phone application, allowing wearers toset their own fitness goals, monitor their progress on the LED display, andcompare themselves to others part of the community. And with Bluetooth4.0 wireless technology, the Fuel Band stays constantly connected, syncingthe data it collects with the user’s Nike+ account and giving feedback andmotivation when needed. The Nike FuelBand has competitors, includingtrackers from Fitbit and Jawbone. Nike has made some improvements to itsFuelBand SE to keep up with these competing devices, such as the abilityto remind users to get up and walk around periodically, to measure specificworkouts, and to measure activities such as yoga or bicycling. As Fitbittrackers have been able to do, the new Fuel Band also measures sleep.However, the key differentiator of the Fuel Band is not hardware or afeature; it’s the point system created in conjunction with the gadget calledNike Fuel. Nike’s proprietary software turns all tracked movement into NikeFuel points, which can show achievements, can be shared with friends, orcan be used to engage others in competition. According to Nike, Nike Fuelis its universal way for measuring movement for all kinds of activities. NikeFuel provides users with a metric that would enable comparisons—nomatter what height, weight, gender or activity—to past performance,another person, or a daily average, which Nike defines as 2,000 Fuelpoints. Nike won’t divulge exactly how the metric is calculated. Nikeincreasingly wants other fitness technology products to integrate withNike+, and is provided funding and assistance to small companies thatwere building applications for this purpose. The more people measure theiractivity with Nike Fuel, the more they are locked in to the Nike+ ecosystemof movement-tracking devices—and the harder it will be to switch to otherwearable computing devices. There’s no way to get credit for the Fuelpoints you’ve accumulated if you decide to switch to a Fitbit wristband.Nike’s integration of information and information technology into itsproducts keeps people coming back to Nike’s own Website and apps. InOctober 2013, Apple Computer stated that its new iPhone would havesensors allowing people to use their phones to keep track of their Nike Fuelpoints. Although Apple may be developing a competing smartwatch, Nikefeels comfortable working with Apple. Other Nike+ devices include theNike+ SportWatch GPS and the Nike+ Running App, available for bothApple and Android mobile devices. The Nike+ SportWatch GPS keepstrack of your location, pace, distance, laps, calories burned, and (with thePolar Wearlink+) heart rate. After recording a run on the Nike+ SportWatchGPS, you can upload workout information to nikeplus.com by plugging theSport Watch into your computer’s USB port. Once your data have beenuploaded, nikeplus.com enables you to track your progress, set goals, seewhere you ran and find great routes. i n TeRaC Tive SeS Sion: TeChnoloGynike The Nike+ Running App maps your runs using GPS, tracksyour progress, and provides the motivation you need to keep going. TheNike+ Running app tracks distance, pace, time and calories burned, givingyou audio feedback as you run. Users can automatically upload tonikeplus.com to see their runs, including the route, elevation and Nike Fuelpoints. They can even post the start of their run to Facebook and hear real-timecheers for each “Like” or comment they receive. The latest version of thissoftware includes training programs, coaching tips, and daily workouts. A new“Next Moves” feature on the home screen allows runners to easily flip throughsuggested challenges: for example, to run their fastest 5 kilometers or gotheir farthest distance. Users of multiple Nike+ devices can visit thenikeplus.com site to access all their data—including lifetime Nike Fuel pointsaccumulated from all their NIKE+ devices. The Nike+ecosystem is part of a larger phenomenon called the “Internet of Things”(see Chapter 7), in which individual devices such as sensors, meters, andelectrical appliances are connected.to the Internet so that theirperformance can be monitored and analyzed. Other consumer productcompanies besides Nike are embracing this technology, with gadgets suchas Internet-connected water bottles to gather water consumption data orProcter & Gamble’s Web-enabled toothbrush, which links to a smartphone andrecords brushing habits. Nike has no interest in making money by selling thedetailed information it gathers about users’ workout routines to help companiesand advertisers target their ads. That information may be valuable to othercompanies, but what Nike really wants to do is build cool looking devices thatclosely connect to its own software. It’s all about serving one particular kindof customer: the athlete.1. Evaluate Nike using the competitive forces and value chain models.2. What competitive strategies are Nike pursuing? How is informationtechnology related to these strategies3. In what sense is Nike a “technology company”? Explain your answer.