Case Analysis Format Guidelines Executive Summary (Two Paragraphs) (Written last to focus on key points/findings) Introduction (One Page) Current Situation Analysis and pertinent Background including a synopsis of the relevant information from the case analysis. Body (Five pages) These are broad examples. Your specific subsections titles will vary based upon the marketing topic/focus you select: Target Market Identification Market Needs Analysis of Case Key Issues/Goals Recommendations Conclusion (One Page) References Use APA format to cite your sources from business journals, periodicals, and online. Wikipedia is NOT an applicable source, and an academic penalty will be assessed if cited. Be certain that you support your ideas with facts and citations. Students must use their own words and ideas based on research rather than copy and paste statements acquired from the internet. Students must have five citations from the course textbook. Appendices All charts, financials, visuals, and other related items can be placed here and referenced in the report.