I have the ALP programme , and I need to write to reflect according to the business plan we have done. The requirement on this 1000 words essay is in the picture uploaded. writing format is as the same as the bp.

Executive summary Our business is called Running Mate. We are offering running errands services, community service and barter service. Our three ideal customers are those who work from home, new mothers and the elderly in retirement villages and the disabled. We are trying to develop a blue ocean strategy in a red ocean market. Therefore, the core competitiveness of our platform is customization and localization. We pursue customized services to meet the needs of individuals and communities. Our value proposition is established in the sharing economy. For example, we take advantage of network technology and the concept of the sharing economy to build a social platform that matches the needs of people who want to sell their free time to those who need help. We want our platform to really help and support their communities, which is also the social responsibility. Besides, we are also proposing another very important concept: Barter service. People can volunteer to help with requests from other people in your community, like when someone needs to mow the lawn, you help them, and then you get a credit. You can use this credit to post what you need on the platform. We do not make profit in this mode. In terms of revenue stream, we adopt two kinds of business: the first is the normal business based on running errands services and outsourcing services. Our revenue comes from commissions paid by our customers. In terms of cost, our Running Mate focuses on asset-light and low fixed cost models. We don’t need warehousing, we don’t need to buy our own vehicles, and we don’t need a large office space. All we need is a small office space and the basic service cost of building a platform and maintaining the platform. In terms of human capital cost, we will prefer to employ people less full-time and more part-time and we will share our Commission revenue with our Running Mate. Business details Business name Running Mate Ltd Trading name Running Mate Ltd 2 Established October 6th, 2020 Structure Limited Partnership Company What we do and how we do it Our business is called Running Mate. We provide errand services, community services and barter services. The three ideal customers for our company are people working at home, new mothers and elderly people in retirement villages and disabled people. The value of our platform brand proposition is established in the era of the prevalence of the sharing economy and great demand in contemporary society. The sharing economy is a new type of economic format, which is based on the maturity of mobile Internet information technology. On the other hand, the core competitiveness of our platform is customization and localization. We pursue tailor-made services to meet the needs of individuals and communities. The value proposition we established on the sharing economy, for example, we use network technology and the concept of sharing economy to build a social platform that can meet the necessaries of those who want to sell their free time to those in need. Our services are divided into running errands, community services, and barter services. In addition to helping people pick up or deliver any goods, community service is vital to our platform. We have found that community life and connection are important to New Zealanders. Simple interpersonal relationships and neighborhood mutual assistance are an important foundation for maintaining the peace of New Zealander. However, in modern society, due to the lack of efficiency and management of community services and the increasingly dense apartment construction, it is difficult for people to have opportunities to communicate with their neighbors. They lack a dedicated channel to put forward their demands, or it is difficult to find efficient institutions to solve their necessaries. Therefore, for daily community services, we provide daily cleaning, maintenance and other fee-based services. We also put forward another very important concept: barter service. People can voluntarily help other people in your community’s requests. For example, when someone needs to mow the lawn, you 3 can help them, and then you can get honor. You can use this point to publish the content you need on the platform. We will not make a profit in this model. The reason is that what we want is to break the stereotypes and bring closer the relationship between people through such a cooperative exchange service model. We hope that we can build a warm social platform. From the perspective of industry competition, we are the first such service provider in Hamilton. We can offer customers diversified services, pay more attention to save customer’s time, and provide running errands, innovative community services and barter services to improve the quality of life for people. Business background Business history Our company name is Running Mate Ltd. We issued our business and company in Hamilton in 2020, Oct. Our business is including six founders, we are sharing the same stake of 16.7% each of us. Our initial investment is 10,000 NZD per person. Total initial investment will be 60,000 NZD. Our full-time jobs in the first year will be ourselves in order to save operating fees. We are a social service platform that offers three main core services: Running errands service, community service and barter service. Current position Our company currently mainly focuses on the Hamilton market. It will be one of our strengths due to there being no direct competitors in Hamilton so far. We are beginning with taking self-employees. Our six founders, we take ourselves as full-time jobs. It reduces our labor cost and allows us to have more expenditure on developing our products. Meanwhile, we will also hire some part-time employees, we take them as our partners, and we share our profit with them. Our initial capital is overall 60,000 NZD, comes from our 6 founders. So, we do not borrow any capital from third parties. We do not owe money. Besides, our intellectual property cost is quite low, we will purchase 3 laptops for operating in the first year. In the first year operating, we are seeking 10% of 4 market share. Our first year turnover forecast will be 60,000 NZD. And net profit will be 3,888 NZD. Our goal/mission Our final goal is after 5 years’ growth, our marketing share could reach 50% percent of our ideal customers market in Hamilton. Annual turnover could reach out around 20 % growth starting from second year. And our final existing strategy is buying-out by giant internet companies with 1,000,000 NZD dollars acquisition fee. Our strategy To achieve our goals, we have to put lots of effort into keeping our company operating well in these five-years. We use barter service to attract more potential customers. In the future, with the model becoming more mature and more users beginning to use our platform, it will not only increase the loyalty of our customers but also enhance the users’ viscosity. This is what we want to achieve in the end. In order to gain our edge to market, we should focus on developing customization and localization. These two are our core competitiveness. We also need to look for differentiation with other competitors, try to develop a blue ocean marketing strategy in a red ocean market. We will continue to pay attention to the improvement and expansion of our business. We aim to increase the consuming experience both for our end users and employees. Such as optimizing our ordering system according to our current operational experience, designing subsidy promotion to our running mates. Meanwhile, we are going to continue to expand our customer group. We will provide more personal services for the particular customer group, such as one-parent family, and the Dual-employee family. We will also cooperate with SMBs, such as small grocery shops, restaurants, retirement villages to help them carry the delivery and pick up services in order to save their labor costs. Current team Name Jovi Chen 5 Role title Strategy Analyst Key responsibilities Conduct in-depth research on the industry, accurately judge the industry development trend, and make suggestions Qualifications Master degree of Business Management Experience Engaged in related industries for years; Analyzed and predicted the direction of the future market for several listed companies, then made portfolio investments and made plans Name Sunny Sun Role title Operation Manager Key responsibilities Responsible for the overall planning, operation, promotion and management of the platform, and carry out project planning according to the positioning and operation of the platform. Qualifications Master degree of Business Management Experience Years of relevant work experience; Familiar with the operating models of major companies and have the own unique understanding of business operations. Name Choice Kunnappillil George Role title Finance Analyst Key responsibilities Analyze the company’s financial status, study company information in the industry, and predict the company’s financial benefits and risks based on the important differences between actual situation judgments, interpretations and budgets Qualifications Master degree of Business Management Experience Many years of accounting work experience has given him a very sensitive thinking about finances and figures, and he is very professional 6 Name Manish Sugumar Role title Marketing Manager Key responsibilities Formulate the company’s overall market strategy and market development goals, and make market development plan according to the company’s development strategy Qualifications Master degree of Business Management Experience He worked in many companies in charge of business information collection and information platform planning, and researched the macro aspects of the market. Name Shan Liu Role title Product Manager Key responsibilities Responsible for the market research and analysis in the early stage of the project, understand the market in depth, and dig out user necessary. Qualifications Master degree of Business Management Experience She worked as a product manager in an Internet company, understands the market direction and customer needs, and is extremely sensitive to market changes Name Xinya Wang Role title Business Development Manager Key responsibilities Responsible for following up the implementation of the target plan, supervising the implementation of the marketing target of the subordinate department, and formulating an annual work plan Qualifications Master degree of Business Management Experience She has years of experience for planning the medium and longterm development direction of the domestic market and the international market in the enterprise, including the operation, planning and product development of all overseas markets 7 Mentors, consultants, advisors and other outside help Name Role/Job title Dr Michele Schoenberger-Orgad Our Mentor. She provided many constructive opinions for us, and also gave us many recommendations for us for improvement. Retention, engagement and recruitment policies and practices We treat our employees as our partners, not just an employment relationship. We are using the sharing economy. We would like to share a bigger portion of profit with our employees. So that increases our employees’ loyalty to our organization. We are creating an agreement with our employees. Transparency, comprehensive one, makes our employees know every detail of our partnerships. It helps us to build trust relationships with our employees too. We are also going to increase our subsidy to our employees in the next following years. We would like to give their compensation for their petrol, insurance, fine and etc. We hope that we could build an interdependence relationship with our employees, in order to decrease the high staff turnover in this kind of industry. Market analysis 1) Customer segmentation Our Market is based on Hamilton. – Working from home, more people prefer working from home after COVID-19. – New Mums, there are 2445 new babies born in 2019 in Hamilton (Stats NZ, 2019). – The elderly and The Disabled There are 16,155 elderly people over 65 years old in Hamilton (Stats NZ, 2013). There are 1,440 people with mobility difficulties, accounting for 8.6% of Hamilton’s total population. 2) Market share estimated: Target Customer 2021 2022 2023 2024 2025 10% 15% 25% 35% 50% 8 Competitor analysis 1 Company Name Auckland Errands Base Auckland Service 2 Concierge NZ Auckland Personal concierge services Concierge services for business Lobby services Services for international visitors 3 One Street Wellington Cleaning Gardening Life-assist 4 Goodest Auckland Provides a line service platform Web platform and the mobile application based Brokerage fee from the local professional Errand Services Business Services Home Services The shortcomings of the competitors  Customers cannot place orders directly through websites or apps conveniently, and online information is more used for information collection of both parties with service needs.  Customers cannot get the required service price directly from the website. SWOT analysis and strategy Strengths – The first this kind of service provider in Hamilton. – Diversified services Running errands service, Community Service Barter Service. Weaknesses – Hard to collect data in a new market Opportunities – There is a market demand in Hamilton. – Existing services are scattered and lack of customization. Threats – More competitors will enter when the market become mature. Our Strengths is we will be the first, this kind of service provider in Hamilton, no direct 9 competitors. Another strength is the diversified services we could offer: Running errands service, community service and the barter service. However, because of we are the first entrant in the Hamilton market. It will be hard for us to collect the enough data for analyzing this new market. But this weakness is also accompanied by opportunities: Our three ideal customers in Hamilton need this kind of service we provide, especially in Post-COVID time. Because what services people get in Hamilton so far is not centralized and customized enough. In terms of the threats. There are already have some existing competitors in New Zealand, which offering the similar services with ours, they would come into Hamilton one day and become our competitors. Strategy Strengths Opportunities Strategy So, our strategy under Strengths and opportunities is we should not fall common. We should focus on developing customization and localization. These two are our core competitiveness. Strengths Threats Strategy As for Strength and threats. We need to look for differentiation with other competitors, try to develop a blue ocean marketing strategy in a red ocean market. Marketing strategy  Customer centered services  Effective and efficient services  Productive partnership We use this service to attract more potential customers. In the future, with the model becoming more mature and more users beginning to use our platform, we will not only increase the loyalty of our customers but also enhance the users’ viscosity. This is what we want to achieve in the end. Our social responsibility is to make the society more efficient and sustainable. We want our platform to really support Kiwi’s life. 10 Besides, regarding the advertisements we planned. We will use online ways, like social media, website and broadcast. Customers could receive the promotional information timely. We will also go for offline ways to seek customers. Such as flyer, posters as well as the regular roadshow and field trip to retirement villages are also good options for us to communicate with customers. Financial plan The main revenue stream of the Running mates is through the Delivery Mates Service Agreements with end-users, drivers. The Running Mate comes into mate’s service contracts with running mates and institutions to use this Platform. Mates Service Agreements The Mates Service Agreement (MSA) defines the service fees that the company charges for each transaction for running mates and organization. The runners and organizations agree to perform the running as requested by the end-user upon accepting a transaction. Combined with the MSA, the acceptance of transaction requests sets out enforceable rights and obligations for each transaction. There is an agreement between the Corporation and the Runners. An agreement has been reached between the Company and Runners and individuals after a transaction request is accepted. The runners and organizations have the right to cancel the transaction lapses. End-users have unrestricted access to the network, and end-users are not responsible for the company’s success. As a result, these same end-users are not the company’s consumers. The role of the Company for Runnings and shipment transactions is to provide the service of the Runners and company to enable end-users with a good trip or home delivery. Before its transfer to the end-user, the Running Mate does not pre-purchase. Running mate will obtain control over the goods or services of the Runners. The Running Mate does not direct Runners to conduct transactions on the Company’s behalf. And Runners have the sole right to eliminate a requirement for purchase and, the Company does not integrate services provided by Running Mate. The Running Mate reviews other specific functions for understanding the agents. The Running Mate is not responsible for all the transactions, The Company has no inventory, so the dangers associated with is not applicable in the business. The company fixes the price for the running 11 and delivery of the services and goods. Many market risks are avoided by such a way of doing business. Running mates are the receivers of the business. The money to the Business is received from the end customer of the delivery. The Business earns a sluggish revenue in the first year due to the satisfaction and execution of the deal. Running buddy becomes an advocate for end-users and an entity that needs the ai