Business plan project This project is designed as you who plan to open (or acquire) your own new business after graduation. Students will be required to create and refine their business concept, define the market potential, and to create a well-developed business plans that incorporates all of the knowledge and skills acquired throughout the M.B.A. program. Students who select this track will develop a business description and vision, define the market (through industry analysis and target market description), describe the products and services as well as organization and management, develop a strategy for marketing and sales, estimate startup costs with sources of funding requirement, develop financial statements (estimates) for their business to enable them to launch the business during or after graduation. The goals for the student is to create a formal business plan suitable for submitting to a potential investor, bank or lending institution, or venture contest.