Global Finance Case Study Questions
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Chapter 11: Managing Global Competitive Dynamics 336
Competition, Cooperation, and Collusion 339
Institutions Governing Domestic and International Competition 343
Resources Influencing Competitive Dynamics 346
Attacks, Counterattacks, and Signaling 350
Local Firms versus Multinational Enterprises 351
Debates and Extensions 352
Management Savvy 356
Chapter 12: Making Alliances and Acquisitions Work 364
Defining Alliances and Acquisitions 367
Institutions, Resources, Alliances, and Acquisitions 368
Formation of Alliances 374
Evolution and Dissolution of Alliances 376
Performance of Alliances 378
Motives for Acquisitions 379
Performance of Acquisitions 383
Debates and Extensions 384
Management Savvy 386
Chapter 13: Strategizing, Structuring, and Learning around the World 394
Multinational Strategies and Structures 396
How Institutions and Resources Affect Multinational Strategies, Structures, and Learning 404
Worldwide Learning, Innovation, and Knowledge Management 408
Debates and Extensions 412
Management Savvy 415
Part 3 Integrative Cases 428
3.1 Wikimart: Building a Russian Version of Amazon 428
3.2 Private Military Companies 431
3.3 Amazon, Bookoff, and the Japanese Bookselling Industry 435
3.4 Huawei’s Intellectual Property War 438
3.5 Is A Diamond (Cartel) Forever? 446
3.6 The TNK-BP Joint Venture 452
Chapter 8: Capitalizing on Global and Regional Integration 232
Global Economic Integration 234
Organizing World Trade 237
Regional Economic Integration 240
Regional Economic Integration in Europe 242
Regional Economic Integration in the Americas 248
Regional Economic Integration in the Asia Pacific 250
Regional Economic Integration in Africa 252
Debates and Extensions 253
Management Savvy 256
Part 2 Integrative Cases 270
2.1 Canada and the United States Fight Over Pigs 270
2.2 Foreign Direct Investment in the Indian Retail Industry 272
2.3 The Fate of Opel 274
2.4 Jobek do Brasil’s Foreign Exchange Challenges 276
2.5 The EU–Korea Free Trade Agreement 279
Part 3 Strategizing around the Globe 285
Chapter 9: Growing and Internationalizing the Entrepreneurial Firm 286
Entrepreneurship and Entrepreneurial Firms 289
Institutions, Resources, and Entrepreneurship 289
Growing the Entrepreneurial Firm 293
Internationalizing the Entrepreneurial Firm 298
Debates and Extensions 301
Management Savvy 303
Chapter 10: Entering Foreign Markets 310
Overcoming the Liability of Foreignness 312
Where to Enter? 315
When to Enter? 318
How to Enter? 320
Debates and Extensions 326
Management Savvy 329
Contents vii
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3.7 Geely’s Acquisition of Volvo 455
3.8 Hilton Welcomes Chinese Travelers at Home and Abroad 459
Part 4 Building Functional Excellence 465
Chapter 14: Competing on Marketing and Supply Chain Management 466
Three of the Four Ps in Marketing 468
From Distribution Channel to Supply Chain Management 474
The Triple As in Supply Chain Management 475
How Institutions and Resources Affect Marketing and Supply Chain Management 478
Debates and Extensions 481
Management Savvy 483
Chapter 15: Managing Human Resources Globally 492
Staffing 495
Training and Development 500
Compensation and Performance Appraisal 502
Labor Relations 505
Institutions, Resources, and Human Resource Management 506
Debates and Extensions 511
Management Savvy 513
Chapter 16: Financing and Governing the Corporation Globally 522
Financing Decisions 525
Owners 526
Managers 528
Board of Directors 532
Governance Mechanisms as a Package 534
A Global Perspective 536
Institutions, Resources, and Corporate Finance and Governance 538
Debates and Extensions 543
Management Savvy 544
Chapter 17: Managing Corporate Social Responsibility Globally 552
A Stakeholder View of the Firm 555
Institutions, Resources, and Corporate Social Responsibility 561
Debates and Extensions 568
Management Savvy 569
Part 4 Integrative Cases 582
4.1 ESET: From a “Living-Room” Firm to a Global Player in the Antivirus Software Industry 582
4.2 Dallas Versus Delhi 586
4.3 Microfinance: Macro Success or Global Mess? 587
4.4 Sino Iron: Engaging Stakeholders in Australia 589
4.5 Foxconn 595
Glossary 598
Name Index 607
Organization Index 617
Subject Index 621
viii Contents
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Preface
The first two editions of Global Business aspired to set a new standard for interna- tional business (IB) textbooks. Based on the enthusiastic support from students and instructors in Australia, Brazil, Britain, Canada, China, Egypt, France, Hong Kong, India, Indonesia, Ireland, Israel, Lithuania, Malaysia, Puerto Rico, Russia, Slovenia, South Africa, South Korea, Taiwan, Thailand, and the United States, the first two editions achieved unprecedented success. A Chinese translation is now available and a European adaptation (coauthored with Klaus Meyer) has been suc- cessfully launched. In short, Global Business is global.
The third edition aspires to do even better. It continues the market-winning framework centered on one big question and two core perspectives pioneered in the first edition, and has been thoroughly updated to capture the rapidly moving research and events of the past few years. Written for undergraduate and MBA students around the world, the third edition will continue to make IB teaching and learning more (1) engaging, (2) comprehensive, (3) fun, and (4) relevant.
More Engaging As an innovation in IB textbooks, a unified framework integrates all chapters. Given the wide range of topics in IB, most textbooks present the discipline in a fashion that “Today is Tuesday, it must be Luxembourg.” Very rarely do authors address: “Why Luxembourg today?” More important, why IB? What is the big ques- tion in IB? Our unified framework suggests that the discipline can be united by one big question and two core perspectives. The big question is: What deter- mines the success and failure of firms around the globe? To address this question, Global Business introduces two core perspectives, (1) the institution-based view and (2) the resource-based view, in all chapters. It is this relentless focus on our big question and core perspectives that enables this book to engage a variety of IB topics in an integrated fashion. This provides unparalleled continuity in the learning process.
Global Business further engages readers through an evidence-based approach. I have endeavored to draw on the latest research rather than the latest fads. As an active researcher myself, I have developed the unified framework not because it just popped up in my head when I wrote the book. Rather, this is an extension of my own research that consistently takes on the big question and leverages the two core perspectives.1
1 For the big question, see M. W. Peng, 2004, Identifying the big question in international business research, Journal of International Business Studies, 35: 99–108. For the institution-based view, see M. W. Peng, S. L. Sun, B. Pinkham, & H. Chen, 2009, The institution-based view as a third leg for a strategy tripod, Academy of Management Perspectives, 23(3): 63–81; M. W. Peng, D. Wang, & Y. Jiang, 2008, An institution-based view of international business strategy: A focus on emerging economies, Journal of International Business Studies, 39: 920–936. For the resource-based view, see M. W. Peng, 2001, The resource-based view and international business, Journal of Management, 27: 803–829.
ix
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x Preface
Another vehicle to engage students is debates. Most textbooks present knowledge “as is” and ignore debates. But obviously our field has no shortage of debates. It is the responsibility of textbook authors to engage students by introducing cutting- edge debates. Thus, I have written a beefy “Debates and Extensions” section for every chapter.
Finally, this book engages students by packing rigor with accessibility. There is no “dumbing down.” No other competing IB textbook exposes students to an article on how to save Europe by the Managing Director of the International Monetary Fund (In Focus 8.1), a commentary on China’s ten years in the World Trade Organization by the US Ambassador to China (Emerging Markets 8.1), and a Harvard Business Review article on China’s outward foreign direct investment (authored by me—Emerging Markets 6.1). These are not excerpts but full-blown, original articles—the first in an IB (and, in fact, in any management) textbook. These highly readable short pieces directly give students a flavor of the original insights.
More Comprehensive Global Business offers the most comprehensive and innovative coverage of IB topics available on the market. Unique chapters not found in other IB textbooks are:
Chapter 9 on entrepreneurship and small firms’ internationalization. Chapter 11 on global competitive dynamics. Chapter 16 on corporate finance and governance. Chapter 17 on corporate social responsibility (in addition to one full-blown
chapter on ethics, cultures, and norms, Chapter 3). Half of Chapter 12 (alliances and acquisitions) deals with the inadequately
covered topic of acquisitions. Approximately 70% of market entries based on foreign direct investment (FDI) around the world use acquisitions. Yet, none of the other IB textbooks has a chapter on acquisitions—clearly, a missing gap.
The most comprehensive topical coverage is made possible by drawing on the latest and most comprehensive range of the research literature. Specifically, I have accelerated my own research, publishing a total of 30 articles since 2010 after I finished the second edition.2 I have drawn on such latest research to inject cutting- edge thinking into the third edition.
In addition, I have also endeavored to consult numerous specialty journals. For example, the trade and finance chapters (Chapters 5–7) draw on the American Eco- nomic Review, Journal of Economic Literature, and Quarterly Journal of Economics. The entrepreneurship chapter (Chapter 9) consults with the Journal of Business Venturing and Entrepreneurship Theory and Practice. The marketing and supply chain chapter (Chapter 14) draws heavily from the Journal of Marketing, Journal of International Mar- keting, and Journal of Operations Management. The corporate finance and governance chapter (Chapter 16) is visibly guided by research published in the Journal of Finance and Journal of Financial Economics.
The end result is the unparalleled, most comprehensive set of evidence-based insights on the IB market. While citing every article is not possible, I am confident
2 All my articles are listed at www.mikepeng.com and www.utdallas.edu/~mikepeng. Go to “Journal Articles.”
Copyright 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.








Jermaine Byrant
Nicole Johnson



