Hello, I am looking for someone to write an article on Online Shopping Facility of Chocolate For Ever. It needs to be at least 1500 words. However, while thinking of expanding their business through the online selling facility, it is necessary for ‘Chocolate For Ever’ to consider both the pros and cons, before stepping into the business of selling chocolates, online.

Research reveals that the market for grocery shopping through the Internet is gaining interest in Europe, especially in Central European countries. With the availability of cheap computer equipment and the ongoing popularity of the Internet, customers are now interested in opting for easier as well as convenient alternative in place of regular shopping, especially in the urban areas. In order to analyze the market potential for grocery shopping through the Internet, a study was carried out in Vienna. The primary objectives of the study were to find out whether there was any relation between demographics and shopping habits of the customers, the number of Internet experiences in the households, and the market potential as well as the online shopping plans for the urban people in Vienna. As the Internet is a crucial prerequisite for online shopping, figure 1 shows that in the year 1997, only ten percent of people of Vienna were Internet users and eleven percent of people had plans to get Internet access, within one year. (Schuster A. and Sporn B., n.d.)

When the people were asked to list services they were keen to buy through the Internet, only ten people were willing to buy groceries online and about ten percent of people were interested to buy gifts online. The results are displayed in figure 2. Since buying chocolates can be considered both a grocery and gift item, it can be inferred that in the year 1997, about ten percent of people were willing to shop chocolates online. (Schuster A. and Sporn B., n.d.)

Security issues are also a primary concern to the consumers as the consumers need to transfer financial and personal information for shopping online. So, the company should ensure that the information will be kept confidential. Some of the consumers have said&nbsp.they are not interested to shop online as they prefer to see the products in their own eyes and they have often experienced inconvenient delivery time and methods. Studies also reveal that the most popular food product is dry foods, so consumers will be interested in buying chocolates. Figure 3 reveals that most people prefer to buy food products through online means than any other product. (Kempiak M. and Fox M. A., n.d.