Why is your company active in these markets and not others? What are the advantages and disadvantages of using this mode? Might another mode be preferable?
Your company is not yet doing business in other countries.
1. What potential does your company have to add value to its products or lower the costs of value creation by expanding internationally?
2. On the international level, what are the cost pressures and pressures for local responsiveness in the industry in which your company is based? What implications do these pressures have for the strategy that your company might pursue if it chose to expand globally?
3. What foreign market might your company enter, and what entry mode should it use to enter this market? Justify your answer.
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