TSH provides courses for students who are studying for accountancy examinations. Theaccountancy education sector is extremely competitive; it is dominated by a small number ofnational organisations but there is also a large number of smaller regional training providers.The majority of TSH students are part-time students and fit their studies around theiremployment. TSH has developed a reputation for understanding its students’ needs anddelivering a high quality service that meets their requirements.TSH has grown in recent years from a small regional company to a position where it now hascolleges in several of the country’s large cities. The company directors now wish TSH togrow further and have implemented a strategy to achieve the objective of becoming “thelargest accountancy study provider in the countryâ€.TSH’s board of directors currently uses financial reports to monitor the company’sperformance but are thinking about implementing a Balanced Scorecard approach toperformance management.Required:(a) Explain the disadvantages of using financial performance indicators alone toassess performance.(4 marks)(b) Explain TWO non-financial performance measures, each from a differentperspective of the Balanced Scorecard, which TSH could use to measure theperformance of the business against the new strategy. (You must state theperspectives that your measures relate to and explain why the measures wouldbe effective.)(6 marks)