1.


Campus Sponsorship has to make two important presentations:  One to brand managers to bring them on board as customers, and one to investors to get them interested in investing in the company.  What should be included in each presentation and why?  What are the important pieces of information each audience will need in order to make a decision?  Explain your answers and be sure to discuss with each other.

Example

Presentation to Brand Managers

The presentation should be written purposely to address brand managers to involve campus students in their sales promotion. The benefits that the management will realize if they involve campus students are numerous and, therefore, should take this as a strategy of promoting their sales through increased market created by the campus students’ involvement. Some of the benefits that the management will realize from this include reduced cost of labor because campus students will be ‘cheaper’ compared to other forms of labor force available to them. 

Secondly, it should be stated in the presentation that campus students have a greater ability to influence buyers to buy their products. As a result, they will have an effect of increasing the sales volume of the company’s products. In addition, campus students are always flexible and outgoing especially in search of markets for products. This once again will have the effect of promoting more sales. 

Finally, yet importantly, since campus students live in an environment with a large number of people, they act as a market base for the company’s products, which will help increase the sales of the products in question. A campus student has many ideas how to make friends acting as an opportunity to generate more sales due to the increased market.

Presentation to Investors

Investing in a company that promises good returns is one of the key things that every investor seeks from a company before investing resources in it. The presentation to this audience should, therefore, provide important issues that investors should always seek in a company. The rate of return that a company promises to its investors is one of the key factors. The returns should be able to cover the costs incurred and give a reasonable profit. In addition to the rate of return, investors should invest in a company that promises security and value addition to its assets.

In conclusion, brand managers should take advantage of involving campus students in promoting its sales because they will realize huge returns together with many more benefits. It is because of the ability of the convincing power and hard work of the students. Furthermore, investors should heed to the laid down factors before deciding on the company to invest in. Consequently, they will be able to maximize their returns.

2.Is the size of the college market the only one that matters?  Why or why not?

3.


Are the college students going to be selling for the brands?  Or are they simply completing activities so that they can get some funding for their groups from these companies?  How would a brand define the kind of project that Campus Sponsorship would present to them?

4.


Does Campus Sponsorship have items to sell?  What would they have to give discounts on?