Identifying Opportunities

Select a company which is described in reputable business news sources such as Forbes, Wall Street Journal, Fortune, or others. Visit the company website(s) to identify additional information about the company. Describe how the company is using the Web.

On the basis of your collected information, examine important business processes and strategies that the company uses. Suggest information systems that might give competitive advantages to the particular businesses.

Your paper should be at least three double spaced pages in length, excluding the title page and the reference pages, and formatted in APA style. You must have more than two scholarly sources, including the textbook.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.
  

 

Description:

 

Total Possible Score: 8.00

 

Describes How the Selected Company is Using the Web

Total: 2.00

Distinguished – Clearly and comprehensively describes how the selected company is using the web.

Proficient – Describes how the selected company is using the web. Minor details are missing or unclear.

Basic – Partially describes how the selected company is using the web. Relevant details are missing and/or unclear.

Below Expectations – Attempts to describe how the selected company is using the web; however, significant details are missing and unclear.

Non-Performance – The description of how the selected company is using the web is either non-existent or lacks the components described in the assignment instructions.

 

 

Examines Important Business Processes and Strategies of the Selected Company

Total: 2.00

Distinguished – Completely and clearly examines important business processes and strategies of the selected company.

Proficient – Examines important business processes and strategies. Minor details are missing or unclear.

Basic – Partially examines important business processes and strategies of the selected company. Relevant details are missing and/or unclear.

Below Expectations – Attempts to examine important business processes and strategies of the selected company. Significant details are missing and unclear.

Non-Performance – The examination is either nonexistent or lacks the components described in the assignment instructions.

 

 

Suggests Information Systems Which Provide Competitive Advantages to the Selected Company

Total: 3.00

Distinguished – Comprehensively suggests information systems which provide competitive advantages to the selected company.

Proficient – Suggests information systems which provide competitive advantages to the selected company. The suggestion is slightly underdeveloped.

Basic – Partially suggests information systems which provide competitive advantages to the selected company. The suggestion is underdeveloped.

Below Expectations – Attempts to suggest information systems which provide competitive advantages to the selected company; however, the suggestion is significantly underdeveloped.

Non-Performance – The suggestion for information systems which provide competitive advantages to the selected company is either nonexistent or lack the components described in the assignment instructions.

 

 

Reading: Comprehension

Total: 0.20

Distinguished – Distinguishes probable implications of the text for contexts, perspectives, or issues outside the assigned task or beyond the author’s explicit message.

Proficient – Uses the text and/or specific knowledge of the author’s context to draw more intricate inferences about the author’s message and approach.

Basic – Considers how textual features (e.g., sentence and paragraph structure or tone) contribute to the author’s message. Draws fundamental inferences about context and rationale of text.

Below Expectations – Inadequately captures vocabulary but makes an effort to paraphrase or summarize the information the text communicates.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

 

 

Integrative Learning: Integrated Communication

Total: 0.30

Distinguished – Utilizes a format, language, or graph (or other visual representation) in ways that enhance comprehension, while making clear the interdependence of language and meaning, thought, and expression.

Proficient – Utilizes a format, language, or graph (or other visual representation) to correlate content and form, demonstrating an awareness of purpose and audience.

Basic – Utilizes a format, language, or graph (or other visual representation) that correlates what is being communicated.

Below Expectations – Utilizes a format, language, or graph (or other visual representation) that is appropriate, but may be incomplete or contain inaccuracies.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

 

 

Written Communication: Control of Syntax and Mechanics

Total: 0.13

Distinguished – Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient – Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic – Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations – Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

 

 

Written Communication: APA Formatting

Total: 0.13

Distinguished – Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient – Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic – Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations – Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

 

 

Written Communication: Page Requirement

Total: 0.12

Distinguished – The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient – The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic – The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations – The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

 

 

Written Communication: Resource Requirement

Total: 0.12

Distinguished – Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient – Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic – Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations – Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.